1. GDM Global Database Marketing
Gary Dolberg
Ford Regions & Ford Dealers
Products & Services
GDM, serving Ford 23 Years & counting!
Data, a business's most valuable asset to achieving success!

2. Ford FDAA – Southern California Region Consistently Contacting In-Market Buyers
Andrew Frick, Director of U.S. Sales
in a So Cal Board Meeting, July, 11th, 2018 mentioned – These are good close rates!
Year
Sales per
10,000
Leads
Ad Spend per Unit Sold (PVR)
NADA Ad Spend NEW Unit Sold
2013 56
$157
2014 66
$142
2015 67
$140
$605
2016 84
$113
$633
2017 91
$100
$673
2018
104
$91
17.2
71%
$126
Million In-Market Buyers Contacted
Conquest
Ad Spend per Unit Sold (history to date avg.)
GDM, serving Ford 23 Years & counting!
Data, a business's most valuable marketing asset to achieving success!

3. Million In-Market Buyers Contacted Ad Spend per Unit Sold (2018 avg.)
Ford & Lincoln Dealerships Nationally Consistently Contacting In-Market Buyers
Year
Ad Spend per Unit Sold (PVR)
1997
$488
2018
$354
11.3 $354
Million In-Market Buyers Contacted Ad Spend per Unit Sold (2018 avg.)
Database – Are the 2018 preliminary results higher than the 2017 number shown here? If so, please update the “2017” row to show 2018 and add that in.
Either way, please ensure all numbers on this page are correct and updated.
GDM, serving Ford 23 Years & counting!
Data, a business's most valuable marketing asset to achieving success!

4. GDM, serving Ford 23 Years & counting!
South Bay Ford Lincoln – Total Campaign Sales Results – 3rd Party Tracked M .
GDM, serving Ford 23 Years & counting!
Data, a business's most valuable marketing asset to achieving success!

5. GDM, serving Ford 23 Years & counting!
South Bay Ford Lincoln – Stores Sales Results – CRM Tracked M .
GDM, serving Ford 23 Years & counting!
Data, a business's most valuable marketing asset to achieving success!

6. Conquest Sales Program – Guarantee & Investment Options
In-Market Buyers Only
Conquest Sales VINs
Store’s 60 Days Unlimited Usage
Buy Data Only
For , Mail, Phone
Facebook, GEO Fencing, LinkedIn, IP Address Marketing, Re-Targeting
28.5 Million In-Market Buyers Contacted $354 Ad Spend per Unit Sold (2018 avg.)
Option’s 2-4
In-Market Buyers PLUS Mailers, s, Phone #’s, Ad Spend per Unit Sold Guarantee:
Option 2
Run 1 Pilot – Conquest Campaign – 50 Conquest Sales – $327 Ad spend per unit sold (PVR) Guaranteed (20,000 s, 10,000 Direct Mailers, 2,300 Phone #’s, Sales Guarantee, Individual store results) ,300 Contacts
Database – Are the 2018 preliminary results higher than the 2017 number shown here? If so, please update the “2017” row to show 2018 and add that in.
Either way, please ensure all numbers on this page are correct and updated.
Option 3
Run 2 – Conquest Campaigns – 100 Conquest Sales – $264 Ad spend per unit sold (PVR) Guaranteed (40,000 s, 20,000 Direct Mailers, 4,600 Phone #’s, Sales Guarantee, Individual store results) ,600 Contacts % PVR Reduction over Option #1
Option 4
Run 3 – Conquest Campaigns – 150 Conquest Sales – $243 Ad spend per unit sold (PVR) Guaranteed (60,000 s, 30,000 Direct Mailers, 6,900 Phone #’s, Sales Guarantee, Individual store results) ,900 Contacts % PVR Reduction over Option #1
GDM, serving Ford 23 Years & counting!
Data, a business's most valuable marketing asset to achieving success!

7. GDM, serving Ford 23 Years & counting!
Ford FDAA – Southern California Region Consistently Contacting – Conquest Service VINs
Year
New Relationships
ROs per 10,000 VINs
2012
156
2013
322
2014
357
2015
441
2016
401
2017
489
2.1
100%
489
Million Conquest VINs Contacted
Conquest
ROs per 10,000 VINs (2017 avg.)
GDM, serving Ford 23 Years & counting!
Data, a business's most valuable marketing asset to achieving success!

8. Ford & Lincoln Dealerships Nationally Consistently Contacting – Conquest Service VINs
Year
New Relationships
ROs per 10,000 VINs
1996 94
History-To-Date
228
5.2
100
$124
228
Million Conquest VINs Contacted Conquest Gross Profit per RO (history to date avg.) ROs per 10,000 VINs (history to date avg.)
Database – Are the 2018 preliminary results higher than the 2017 number shown here? If so, please update the “2017” row to show 2018 and add that in.
Either way, please ensure all numbers on this page are correct and updated.
Imagine starting over 228 New service relationships every 60 days!
GDM, serving Ford 23 Years & counting!
Data, a business's most valuable marketing asset to achieving success!

9. VINs Contacted – CRM Service Tracking – South Bay Ford Lincoln.
GDM, serving Ford 23 Years & counting!
Data, a business's most valuable marketing asset to achieving success!

10. Conquest Service Program – Guarantee & Investment Options
Conquest Service VINs
Option 1
Conquest Service VINs
Store’s 60 Days Unlimited Usage
Buy Data Only
For , Mail, Phone
Facebook, GEO Fencing, LinkedIn, IP Address Marketing, Re-Targeting
7.3 Million Conquest Service VINs Contacted $124 Gross Profit per RO (history to date avg.) ROs per 10,000 VINs (history to date avg.)
Option’s 2-4
Conquest Service VINs PLUS Mailers, s, Phone #’s, 228 RO’s per 10,000 Guarantee:
Option 2
Run 1 Pilot Campaign – 32,300 Conquest Contacts – 228 ROs Guaranteed (20,000 s, 10,000 Direct Mailers, 2,300 Phone #’s, Service Guarantee, Individual store results)
Database – Are the 2018 preliminary results higher than the 2017 number shown here? If so, please update the “2017” row to show 2018 and add that in.
Either way, please ensure all numbers on this page are correct and updated.
Option 3
Run 2 Campaigns – 64,600 Conquest Contacts – 456 ROs Guaranteed (40,000 s, 20,000 Direct Mailers, 4,600 Phone #’s, Service Guarantee, Individual store results) % Cost per Contact Reduction over Option #2
Run 3 Campaigns – 96,900 Conquest Contacts – 684 ROs Guaranteed (60,000 s, 30,000 Direct Mailers, 6,900 Phone #’s, Service Guarantee, Individual store results) % Cost per Contact Reduction over Option #2
Option 4
GDM, serving Ford 23 Years & counting!
Data, a business's most valuable marketing asset to achieving success!

11. Ford & Lincoln Dealerships – DMS Sterilization
On average 52% of DMS VINs Have Invalid Addresses or No Longer Own M
Solution: Sterilize your DMS removing all invalid VIN records
Save: 52% of your marketing dollars
DMS Sterilization – Option 1
Verify Ownership and Address Hygiene Process
DMS Sterilization PLUS – Option 2
Verify Ownership, Address Hygiene Process, Append and Phone # (when available)
BOTH Options Include Report
VIN Records Processed: 85,152
Marketable VINs Records: 41,214
Invalid Addresses: 29,887
No Longer Own: 14,051
Invalid s: 6,075
Valid s: 32,850
Valid Ph #’s: 38,700
GDM, serving Ford 23 Years & counting!
Data, a business's most valuable marketing asset to achieving success!

12. GDM DMS VIN Sterilization – more accurate than DMVs
Gary Dolberg, consulting Ford dealers in one-to-one marketing for 36 years
Direct : Ext 102
Mobile:
GDM, serving Ford 23 Years & counting!
Data, a business's most valuable marketing asset to achieving success!