1. EPV as a communication and marketing tool: of course but…
Dr.ir. Kurt Peys
Program Manager
Flemish Institute for Technological Research (VITO)
Kurt Peys | Driir., Program Manager, Belgium

2. Proposition 1: The way to a succesful European ETV system = reconciling needs of technology users and technology suppliers

3. Proposition 2: Vendors will try to sell themselves as ETV approved

4. ETV as element within the marketing mix?
TRADITIONAL MARKETING MIX
Product
Price
Place
Processes
Promotion
People
Marketing Mix

5. ETV as element within the marketing mix?
MARKETING MIX FOR ENVIRONMENTAL TECHNOLOGIES
BBT
Product
Price
Place
Processes
Marketing Mix
Promotion
People
ETV
Legislation

6. Green Watersep
Green Watersep is your partner for succesful management of your water use. Our technologies are approved by ETV which guarantees you quality and complete compliance with present legislative levels.
ETV
EPA/ETV Test Verified

7. Clear need for coupling use of ETV label with verified technology within marketing communication

8. Technology Verification Report
Conclusions from VITO’s verification study

9. Clear need for coupling use of ETV label with complete verification reports to avoid misleading information
HOWEVER…

10. Proposition 3: Technology users are interested in an ETV system but less in ETV reports

11. Does the ETV label guarantees
that the technology is BAT for my sector?
that my investment risk is minimal?
that the technology is reliable for my process
and my specific emission situation?
that my supplier is reliable

12. Clear need for coupling use of ETV label with supplier-technology-application combinations
e.g.1 air abatement technology might be verified for solvent removal, but not for odour treatment
e.g. 2 a technology might be verified for supplier A but not for supplier B

13. The way to a successful European ETV system = reconciling needs of technology users and technology suppliers
Report and communicate in an open and clear way on verified technologies for well-defined applications
Verification results of ETV labeled technologies should be by definition public
Well-defined guidelines for proper use of the ETV logo are crucial for market acceptability of the system (for suppliers and users)
Clear positioning of ETV versus BAT and certification bodies is needed

14. Dr. ir. Kurt Peys Flemish Institute for Technological Research (VITO) Boeretang 200 B-2400 Belgium Tel Fax