1. 1 C. Kumar kumar.c@comviva.com May 2010 Web for Everyone Data enabling Mass Market Phones

2. 2 WML XHTML Basic + CSS MP HTML 4.01 + JavaScript + CSS 2.1 AJAX Mobile Browser Evolution < 50MHz 0.5 MB WAP ~110MHz 1 MB Basic WEB ~400MHz 5 MB WebKit WebKit is becoming the de-facto standard for the Mobile Browser

3. 3 Mobile Internet Growth in India Total Population ~1142Mn Mobile Subscriber Base ~471Mn Capable of accessing Internet: ~127Mn Used Mobile Internet in last year ~12Mn Active users on Mobile Internet ~ 4Mn CHALLENGES Handset Performance – clock speed, memory Usability – smaller displays; does not have good Mobile Browser that adapts the Internet Content Language support – both on the device and content on the Internet Difficulties of launching browser and entering URLs Higher power consumption – requires more frequent charging of batteries Data Pricing – flat rate is getting adopted by most of the Mobile Operators Source: TRAI Sep. 2009 & I-Cube Estimates

4. 4 Solution should be adapted to the existing Mobile Phone without any upgrade for the CPU or additional memory. Mobile Phone Usability & relevant content should be delivered. User needs to key-in less information – solution should come with pre-configured information. Power Consumption should be low. End User Need to use the existing tools & technology – no learning required. Should use the content available on the Internet. Developer How to overcome?

5. 5 What is Mobile Widget? Does Mobile Widget address these issues?

6. 6 Mobile Widgets are single purpose applications built using WEB technologies using the Mobile Internet. Mobile Widget Runtime (MWRT) is used to execute the Mobile Widgets on the phone. Success factor NGPay Similar to Mobile Widget with single purpose application to do the Mobile Commerce. It allows to add more services within the single application. Has around ~700000 users till date. Mobile Widget

7. 7 Mobile Widget for mass market phones ChallengeDescriptionStatus ContentMobile widgets are single purpose application; can deliver right content with more graphics URLsThe user need not launch the browser and enter the URLs. Mobile Widgets are pre-configured. Usability & Performance Performance will not be acceptable on the mass market phones as MWRT needs higher clock speed and increased memory Power ConsumptionMobile Widgets are powered by JavaScript and in order to compile and interpret at the device side it needs lots of power; but not as high as Mobile Browser. Mobile Price (BOM)Good MWRT engine needs at least 4~5 MB of memory with processor speed (> 250 MHz). This shall increase the mobile phone price. Data PricingData Pricing: Mobile Operator can offer better pricing as the data consumption over Mobile Widgets shall be very less compared to Mobile/Thin Browsers.

8. 8 How to take the benefits of Mobile Widgets to the mass market phone?

9. 9 Mobile Widgets are deployed on the server and executed at the server side using the Mobile Widget Runtime. Server can act as a mobile application stores for the submission, certification and subscription. Thin client residing on the mobile device shall render the content. Client on the Mobile Device also interacts with the Mobile device features like Contact, Camera, Messaging and so on. Mobile Widget using Client-Server GPRS/EDGE/3G/HSDPA Network Thin Client User subscribe for the specific widget and use its services without actually download the full widget onto the mobile device. Widget Store with MWRT

10. 10 Mobile Widget using Client-Server ChallengeDescriptionStatus ContentMobile widgets are single purpose application; can deliver right content with more graphics URLsThe user need not launch the browser and enter the URLs. Mobile Widgets are pre-configured. Usability & Performance Thin Client software does not need high processor speed and it can be easily adapted to the mass market phones without any increase in the memory requirement. Power ConsumptionJavaScript 's are executed at the server side and only the content are rendered on the client side. This shall reduce the overall power consumption. Mobile Price (BOM)This solution can be easily adapted to the existing GPRS class phones without any additional memory/processor speed. Data PricingData Pricing: Mobile Operator can define the flexible pricing policy based the Mobile Widget subscription.

11. 11 WEB Widgets was introduced by Apple Dashboard, popularized by Yahoo and mass adopted on Windows Vista. W3C widget shall help to standardize the interface for the Mobile Widget As part of the MWI – W3C can also provide certain guidelines similar to Mobile OK; so that it can be easily adapter to the low end mobile device as well. W3C Role

12. 12 An amazing opportunity to enable the first time Mobile Internet users to experience the Mobile Internet; and to help it evolve using Mobile Widgets. WEB for Everyone and for Every Mobile Device. Conclusion

13. 13 Comviva leading provider of end-to-end mobile VAS solutions in emerging markets globally. Comviva solution reaches 1 in 3 subscribers in emerging markets. Based in India with presence in Asia, EMEA and America. WebAxn CS – Telco Grade Comviva MWRT Platform that supports Mobile Widget CS. Tested on 250+ devices It can be supported on any GPRS enabled device with MIDP2 support It can be embedded on any low end GPRS device About Comviva

14. 14 www.comviva.com Thank You