1. Proving the value of the quality media environment

2. 3-way partnership

3. A complex project

4. A complex project Behavioural metrics Campaign impression
Brand metrics
Quality environment
Open exchange

5. A wide range of brands

6. A lot of data!

10. Which behavioural metrics are vital?

11. +10% Hover yes vs. no +11% +6% Brand awareness uplift
Advertising recall uplift
+11%
Recommendation intent uplift
+6%
Hover yes vs. no

12. +25% 100% in view 30 secs vs. 1-5 secs +3% +12% Brand awareness uplift
Advertising recall uplift
+3%
Recommendation intent uplift
+12%
100% in view 30 secs vs. 1-5 secs

13. The quality environment drives greater response than the open exchange
Quality environment vs open exchange
Measureable exposure
+26%
Zero pixels in view
-46%
Ad in-view 10+ secs
+27%

14. The quality environment is more cost-effective than the open exchange

15. 138 100 Full ad in-view Open Exchange Quality
Indices based on QCPM metric = The cost for every thousand exposures meeting the specified ‘Quality’ criteria

16. 130 100 Exposure > 30s Open Exchange Quality
Indices based on QCPM metric = The cost for every thousand exposures meeting the specified ‘Quality’ criteria