1. Beneficiary Communication
People need information as much as water, food, medicine and shelter. Information is aid.

2. Module four: messaging for beneficiaries
Information needs will change over the course of the program cycle so its important to build into your plans regular monitoring of information needs and channels.
Likewise information could be provided when new initiatives begin or we are exiting. Maintaining two way information flow is the goal.
Careful monitoring of information to and from communities and programmes needs to happen throughout the programme cycle.

3. Module four: messaging for beneficiaries
Information needs will change over the course of the program cycle so its important to build into your plans regular monitoring of information needs and channels.
Likewise information could be provided when new initiatives begin or we are exiting. Maintaining two way information flow is the goal.
Careful monitoring of information to and from communities and programmes needs to happen throughout the programme cycle.

4. Module four: messaging for beneficiaries
When considering communication with affected people the stakes change. Communication should be:
Short, simple
In language that is easily understood
In formats that are understood – e.g. verbal, written, pictorial
Repeated as many times as possible
Consistent and accurate.

5. Module four: messaging for beneficiaries
Consider in your message:
WHAT people need to know to ensure safety for themselves and family.
WHO is delivering that assistance in Red Cross Red Crescent
WHY Red Cross Red Crescent is delivering assistance and for how long?
WHERE people can obtain this assistance?
HOW they could get this assistance?

6. Challenges to communication during a disaster
An emergency can impact:
concentration the amount of new information that can be taken in and understood
the amount and complexity of detail that can be absorbed
the length of time a person can focus for
decision-making ability weighing up possibilities and risks
dealing with complex ideas and outcomes
planning and prioritizing actions

7. Communicating for AtB
Handout at FedNet at
Measurement of Communication.
Qualitative
Quantitative
Using images of people in your communication
Respectful
Maintaining dignity