1. Presentation to Namibia CSI Conference 18-19 September 2013
New Trends in CSI
Presentation to Namibia CSI Conference
18-19 September 2013
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05 May 2019

2. Background CSI has different names. Using Vodacom’s experience
CSI is a living science

3. CSI Evolution Foundations From Donor to Mobiliser General Philanthropy
Licence Obligation
General Philanthropy
Foundations
Strategic CSI
Defined focus areas
Fewer bigger projects
Alignment
Emphasis on Compliance
No structure to support
Ad hoc
No linkages
Grant based
Structured
No defined focus area
Many, small projects
Programme determined by inbox.
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4. Strategic CSI
“ a business strategy that is integrated with the core business objectives and
core competencies of the firm, and from the outset is designed to create
business value and positive social change, and is embedded in day-to-day
business culture and operations.’ Prof K. McElhaney
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5. Elements of Strategic CSI
CSI becomes a business strategy
CSI is linked to core business of company
From separate function to integrated function
Public endorsement by senior company leadership
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6. Strategic CSI Benefits
Developmental Impact
Business Impact
Evident & measurable societal
Replicable and scalable models
Increased company reputation & brand
Increased staff moral, loyalty & retention
Customer loyalty
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7. Strategic CSI Traits Decreased External Influence
From reactive project selection to proactive partner selection
Make offerings to govt
Minimise volumes of requests
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8. Strategic CSI Traits From Cash to Products & Solutions
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9. Strategic CSI Traits Mainstream Branding & Communications
Approach as a product or service
Reach critical constituencies inside & outside company
Do it right
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10. Strategic CSI Traits Management Systems Monitoring & Evaluation
Impact Assessments
Project Management
Financial Management
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11. Strategic CSI Traits Collaboration between Corporates Partnerships
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12. Strategic CSI Traits Changed Skills Set
More developmental skills needed
Understanding of the business
Technical
administrative
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13. Strategic CSI Traits Shift in Volunteering
Increase the meaning of Volunteering
Skills transfer
Directed Payroll Giving
CEO Award
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14. Strategic CSI Traits Total Giving Technology/Solutions Cash Things
Skills
Time
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15. Foundations as independent entities??
In Support
Against
Integrity
Tax incentives
Ability to raise funds
ONEROUS
Own systems & infrastructure
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16. Funding Options Company Allocation Granted shares External funding
Venture Capital
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17. Govt. Regulations (RSA)
Sector scorecards make CSI more regulated
More companies do it
Provides benchmarks
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18. Migration to new set of projects
Issues to contend with
Mind set change
Migration to new set of projects
Regarding CSI as peripheral to business.
Sentimental attachment to old projects.
Prioritisation by business
Pricing structure
Technology support
Marketing campaigns
Accommodating CSI in pricing structure
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19. Thank you
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