1. POV/Experience Prototyping
Hayden Little⧫Nikki Kang⧫Carmelle Millar⧫Ben Ehmann

2. Our Team

3. Transforming Living Spaces

4. Problem Domain

5. Problem Domain
Finding an alternative storage option that takes advantage of homeowners’ extra space.

6. Problem Domain
Finding an alternative storage option that takes advantage of homeowners’ extra space. This past week, we explored the trust between homeowner’s and storage seeker’s.

7. Problem Domain
Finding an alternative storage option that takes advantage of homeowners’ extra space. This past week, we explored the trust between homeowner’s and storage seekers, specifically college students.

8. Initial POV

9. Initial POV
We met Michael, a homeowner in Palo Alto.

10. Initial POV We met Michael, a homeowner in Palo Alto.
We were surprised to learn Michael is very open to and has enjoyed in the past helping people store things with his extra space.

11. Initial POV We met Michael, a homeowner in Palo Alto.
We were surprised to learn Michael is very open to and has enjoyed in the past helping people store things with his extra space.
It would be awesome if we could connect Michael to people who need storage, but would rather not put their things in a storage locker.

12. Additional Needfinding: Homeowners Artis and Joe
Artis the mother and doctor

13. Additional Needfinding: Homeowners Artis and Joe
Artis the mother and doctor
Wanted to use extra space in her home to help low income college students

14. Additional Needfinding: Homeowners Artis and Joe
Artis the mother and doctor
Wanted to use extra space in her home to help low income college students
Seemed disinterested in monetizing her extra space but was eager to help others with it

15. Additional Needfinding: Homeowners Artis and Joe
Artis the mother and doctor
Wanted to use extra space in her home to help low income college students
Seemed disinterested in monetizing her extra space but was eager to help others with it
Joe the married man

16. Additional Needfinding: Homeowners Artis and Joe
Artis the mother and doctor
Wanted to use extra space in her home to help low income college students
Seemed disinterested in monetizing her extra space but was eager to help others with it
Joe the married man
Seemed to trust college students storing things at his house more than the “average Joe”

17. Additional Needfinding: Homeowners Artis and Joe
Artis the mother and doctor
Wanted to use extra space in her home to help low income college students
Seemed disinterested in monetizing her extra space but was eager to help others with it
Joe the married man
Seemed to trust college students storing things at his house more than the “average Joe”
Emphasized the importance of having other humans involved in storage because it can feel lonely

18. Additional Needfinding: Storage Seekers Nicolas and Lisa
Nicolas the student from Florida

19. Additional Needfinding: Storage Seekers Nicolas and Lisa
Nicolas the student from Florida
Stored his stuff the last 3 summers with his family friends in Palo Alto

20. Additional Needfinding: Storage Seekers Nicolas and Lisa
Nicolas the student from Florida
Stored his stuff the last 3 summers with his family friends in Palo Alto
Considers himself a hoarder which makes him have a lot of stuff to dump on his family friends

21. Additional Needfinding: Storage Seekers Nicolas and Lisa
Nicolas the student from Florida
Stored his stuff the last 3 summers with his family friends in Palo Alto
Considers himself a hoarder which makes him have a lot of stuff to dump on his family friends
Lisa the Yale grad student

22. Additional Needfinding: Storage Seekers Nicolas and Lisa
Nicolas the student from Florida
Stored his stuff the last 3 summers with his family friends in Palo Alto
Considers himself a hoarder which makes him have a lot of stuff to dump on his family friends
Lisa the Yale grad student
Has moved a lot recently

23. Additional Needfinding: Storage Seekers Nicolas and Lisa
Nicolas the student from Florida
Stored his stuff the last 3 summers with his family friends in Palo Alto
Considers himself a hoarder which makes him have a lot of stuff to dump on his family friends
Lisa the Yale grad student
Has moved a lot recently
Says she would need to have a lot of faith in the reputation network used to vet a person who would be keeping her stuff

24. Revised POV
We met Joe, a married man and homeowner in his 50s.

25. Revised POV We met Joe, a married man and homeowner in his 50s.
We were amazed to find Joe automatically gave more trust to people who were traceable online, like through his LinkedIn connections, and to college students—so he felt more open to helping out these two groups of people with storage.

26. Revised POV We met Joe, a married man and homeowner in his 50s.
We were amazed to find Joe automatically gave more trust to people who were traceable online, like through his LinkedIn connections, and to college students—so he felt more open to helping out these two groups of people with storage.
It would be game-changing to connect Joe to someone in the two groups described, a person who needs a place to store things, but doesn’t know someone personally to reach out to for help.

27. Revised POV
We interviewed Nicolas, a current college senior from Miami, Florida.

28. Revised POV
We interviewed Nicolas, a current college senior from Miami, Florida.
We were amazed to find that Nicolas has been able to rely on the generosity of his family friends to store his stuff each summer, thus eliminating the problem of finding a storage place. =

29. Revised POV
We interviewed Nicolas, a current college senior from Miami, Florida.
We were amazed to find that Nicolas has been able to rely on the generosity of his family friends to store his stuff each summer, thus eliminating the problem of finding a storage place.
It would be game-changing if we could reward the generosity of Nicolas’ family friends, without making the exchange feel transactional.

30. Revised POV
We met Artis, a homeowner in Woodside, CA.

31. Revised POV We met Artis, a homeowner in Woodside, CA.
We were amazed to find that as a high-income resident, Ms. Montague cared much more about saving low-income college students money on storage than she did about making money off the extensive extra space she has in and around her house.

32. Revised POV We met Artis, a homeowner in Woodside, CA.
We were amazed to find that as a high-income resident, Ms. Montague cared much more about saving low-income college students money on storage than she did about making money off the extensive extra space she has in and around her house.
It would be game-changing if we could connect Ms. Montague with low-income students who need to save money on storage while guaranteeing she would have her terms of storage agreed to.

33. Revised POV We met Joe, a married man and homeowner in his 50s.
We were amazed to find Joe automatically gave more trust to people who were traceable online, like through his LinkedIn connections, and to college students—so he felt more open to helping out these two groups of people with storage.
It would be game-changing to connect Joe to someone in the two groups described, a person who needs a place to store things, but doesn’t know someone personally to reach out to for help.

34. HMW connect a student to a man like Joe who may be willing to store things for a college student?

35. Revised POV
We interviewed Nicolas, a current college senior from Miami, Florida.
We were amazed to find that Nicolas has been able to rely on the generosity of his family friends to store his stuff each summer, thus eliminating the problem of finding a storage place.
It would be game-changing if we could reward the generosity of Nicolas’ family friends, without making the exchange feel transactional.

36. HMW build trust between two strangers, one of whom is willing to help the other store things?

37. Revised POV We met Artis, a homeowner in Woodside, CA.
We were amazed to find that as a high-income resident, Ms. Montague cared much more about saving low-income college students money on storage than she did about making money off the extensive extra space she has in and around her house.
It would be game-changing if we could connect Ms. Montague with low-income students who need to save money on storage while guaranteeing she would have her terms of storage agreed to.

38. HMW match college students needing a place to store their stuff to generous homeowners?

39. Prototypes

40. HMW connect a student to a man like Joe who may be willing to store things for a college student?

41. Choose a House!

42. Choose a House!
We made a panel of different houses with tradeoffs and asked students to talk us through their decision and thought process when ultimately choosing the house they would most likely store their stuff at

43. Choose a House!
We made a panel of different houses with tradeoffs and asked students to talk us through their decision and thought process when ultimately choosing the house they would most likely store their stuff at
WHAT WORKED: Each student generally felt that they had adequate information to choose houses they would reasonably select in the scenario

44. Choose a House!
We made a panel of different houses with tradeoffs and asked students to talk us through their decision and thought process when ultimately choosing the house they would most likely store their stuff at
WHAT WORKED: Each student generally felt that they had adequate information to choose houses they would reasonably select in the scenario
WHAT DIDN’T WORK: A few students expressed that it would be nice to see the location within the houses which the items would be stored

45. Choose a House!
We made a panel of different houses with tradeoffs and asked students to talk us through their decision and thought process when ultimately choosing the house they would most likely store their stuff at
WHAT WORKED: Each student generally felt that they had adequate information to choose houses they would reasonably select in the scenario
WHAT DIDN’T WORK: A few students expressed that it would be nice to see the location within the houses which the items would be stored
SURPRISE: The Palo Alto home ended up in each student’s top 3 even though it was more expensive than others

46. Choose a House!
We made a panel of different houses with tradeoffs and asked students to talk us through their decision and thought process when ultimately choosing the house they would most likely store their stuff at
WHAT WORKED: Each student generally felt that they had adequate information to choose houses they would reasonably select in the scenario
WHAT DIDN’T WORK: A few students expressed that it would be nice to see the location within the houses which the items would be stored
SURPRISE: The Palo Alto home ended up in each student’s top 3 even though it was more expensive than others
NEW LEARNING: Most students seem to care about proximity at least a little bit

47. Choose a House!
We made a panel of different houses with tradeoffs and asked students to talk us through their decision and thought process when ultimately choosing the house they would most likely store their stuff at
WHAT WORKED: Each student generally felt that they had adequate information to choose houses they would reasonably select in the scenario
WHAT DIDN’T WORK: A few students expressed that it would be nice to see the location within the houses which the items would be stored
SURPRISE: The Palo Alto home ended up in each student’s top 3 even though it was more expensive than others
NEW LEARNING: Most students seem to care about proximity at least a little bit
ASSUMPTION: Validated our assumption that students would weigh distance, affluence of area, and cost of storage in their decision and ultimately pick options that are not extreme in any of these areas.

48. HMW match college students needing a place to store their stuff to generous homeowners?

49. Extra Space in Your House!

50. Extra Space in Your House!
We made a survey specifically for homeowners asking the basic questions like: Would you actually help someone out, and if yes, why?

51. Extra Space in Your House!
We made a survey specifically for homeowners asking the basic questions like: Would you actually help someone out, and if yes, why?
WHAT WORKED: We were able to quickly get a general idea of how interested homeowners would be in an idea like this

52. Extra Space in Your House!
We made a survey specifically for homeowners asking the basic questions like: Would you actually help someone out, and if yes, why?
WHAT WORKED: We were able to quickly get a general idea of how interested homeowners would be in an idea like this
WHAT DIDN’T WORK: We made explaining answers optional and didn’t get as much supplemental information as we had hoped

53. Extra Space in Your House!
We made a survey specifically for homeowners asking the basic questions like: Would you actually help someone out, and if yes, why?
WHAT WORKED: We were able to quickly get a general idea of how interested homeowners would be in an idea like this
WHAT DIDN’T WORK: We made explaining answers optional and didn’t get as much supplemental information as we had hoped
SURPRISE: We found that Artis was an outlier among the general adult population in caring more about using her space for social good than monetization

54. Extra Space in Your House!
We made a survey specifically for homeowners asking the basic questions like: Would you actually help someone out, and if yes, why?
WHAT WORKED: We were able to quickly get a general idea of how interested homeowners would be in an idea like this
WHAT DIDN’T WORK: We made explaining answers optional and didn’t get as much supplemental information as we had hoped
SURPRISE: We found that Artis was an outlier among the general adult population in caring more about using her space for social good than monetization
NEW LEARNING: There is definitely some amount of interest from homeowners to use their space for college storage!

55. Extra Space in Your House!
We made a survey specifically for homeowners asking the basic questions like: Would you actually help someone out, and if yes, why?
WHAT WORKED: We were able to quickly get a general idea of how interested homeowners would be in an idea like this
WHAT DIDN’T WORK: We made explaining answers optional and didn’t get as much supplemental information as we had hoped
SURPRISE: We found that Artis was an outlier among the general adult population in caring more about using her space for social good than monetization
NEW LEARNING: There is definitely some amount of interest from homeowners to use their space for college storage!
ASSUMPTION: Our assumption that many homeowners would offer up their space with an aspect of benevolence was proven mostly incorrect

56. HMW build trust between two strangers, one of whom is willing to help the other store things?

57. Looking for Storage!
We wanted to ask Stanford students about what kind of transactions they’d be willing to accept.

58. Looking for Storage!
We wanted to ask Stanford students about what kind of transactions they’d be willing to accept.
WHAT WORKED: We ended up with a good idea of what aspects of a storage location clearly mattered most to college students.

59. Looking for Storage!
We wanted to ask Stanford students about what kind of transactions they’d be willing to accept.
WHAT WORKED: We ended up with a good idea of what aspects of a storage location clearly mattered most to college students.
WHAT DIDN’T WORK: We weren’t able to capture full explanations for why each answer was chosen.

60. Looking for Storage!
We wanted to ask Stanford students about what kind of transactions they’d be willing to accept.
WHAT WORKED: We ended up with a good idea of what aspects of a storage location clearly mattered most to college students.
WHAT DIDN’T WORK: We weren’t able to capture full explanations for why each answer was chosen.
SURPRISE: We found that over 70% of students ranked meeting the person storing their stuff a 4 or 5 of importance

61. Looking for Storage!
We wanted to ask Stanford students about what kind of transactions they’d be willing to accept.
WHAT WORKED: We ended up with a good idea of what aspects of a storage location clearly mattered most to college students.
WHAT DIDN’T WORK: We weren’t able to capture full explanations for why each answer was chosen.
SURPRISE: We found that over 70% of students ranked meeting the person storing their stuff a 4 or 5 of importance
NEW LEARNING: A face-to-face interaction would be valuable to both parties in order to facilitate trust

62. Looking for Storage!
We wanted to ask Stanford students about what kind of transactions they’d be willing to accept.
WHAT WORKED: We ended up with a good idea of what aspects of a storage location clearly mattered most to college students.
WHAT DIDN’T WORK: We weren’t able to capture full explanations for why each answer was chosen.
SURPRISE: We found that over 70% of students ranked meeting the person storing their stuff a 4 or 5 of importance
NEW LEARNING: A face-to-face interaction would be valuable to both parties in order to facilitate trust
ASSUMPTION: Validated our assumption that students as well as homeowners put a huge emphasis on trust between both parties.

63. Summary - Conducted 4 more interviews
- Gathered a better understanding of the motivations of storage lenders and storage seekers
- Going forward we will keep in mind the trust demanded again and again by both sides