1. Best Practice & Content Strategy Head of China Marketing at PTL Group
More than Management ™
WeChat
Best Practice & Content Strategy
By Jun Peng
Head of China Marketing at PTL Group
Shanghai, Beijing, Guangzhou and Changzhou

2. 1
Shanghai, Beijing, Guangzhou, Changzhou

3. 1
WeChat Best Practices

4. 1
The Only SUPER APP!
(Video)

5. Social networking platforms in China1
Social networking platforms in China

6. 1
WeChat
Launched in 2011, WeChat has become the super App in the social media World
Monthly Active Users: Weixin+WeChat 963 million in Q2 2017
3.5 million WeChat Monthly Active Official Accounts
797 million Monthly Active Users of Official Accounts
Source: Statista

7. 1
What do you need to provide for setting up a WeChat Company Official Account and get verified?
A Chinese mobile number:
139xxxxxxxx

8. Subscription vs. Service Account1
Subscription vs. Service Account
Subscription Account
Service Account
A Subscription Account is good for brands with heavy contents and allows for building a regular stream of content to keep followers updated.
Only 1 reply daily can be sent when contacted by followers
Can send one push per day.
A Service Account has more visibility than a subscription account as it appears separately. Allows you a 48 hours window to chat and send messages to your followers
Support WeChat payments and WeChat stores
Can send up to 4 pushes per month

9. 1

10. How Many WeChat Official Accounts Do You Follow?1
How Many WeChat Official Accounts Do You Follow?

11. 1
Content is the KEY!
Original
Useful
Creative
Educational
Engaging

12. 1
Original

13. 1
Useful

14. 1
Creative

15. 1
Educational

16. Educational “Me, me and me” vs. “Give, give and give”1
Educational
“Me, me and me” vs. “Give, give and give”
What shall be the KPIs for B2B WeChat Marketing?

17. Engaging Reading days: 140 IELTS Score: 9 Vocabulary: 11,722
Number of words: 129,000
IELTS Score: 9
Vocabulary: 11,722

18. Thank you! 1 Jun Peng Head of China Marketing PTL Group
Skype: oxymatjpe
Room 301, Kun Yang Plaza
No. 798, ZhaoJiaBang Rd.
Shanghai , China