1. IPR ENFORCEMENT CONFERENCE 2016
Follow the money approach to IPR infringements and IPRED review
Brussels, June
#IPRECONF

2. Opening Speech by Elżbieta Bieńkowska Commissioner of Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs

3. Voluntary cooperation agreements in the field of IPR enforcement: MoU on the online sale of counterfeit goods

4. Speech by Julia Reda (MEP)

5. Coffee Break

6. Keynote Speech by Danny Marti (US IPEC)

7. MoU on online advertising and IPR (panel discussion) Peter Szyszko, White Bullet Carlo D'Asaro Biondo, Google Mark Lichtenhein, Chairman, SROC Jon Chase, EACA

8. Lunch Break

9. MoU on payment service providers and IPR (panel discussion) Christian Chmiel, Webshield Peter Bayley, Visa Europe

10. MoU on shipping companies and IPR (panel discussion) Meena Sayal, Unilever Laurent Audaz, MSC Kees Wagenaar, Expeditors Keith Vaughan, UPS

11. Panel Discussion on Protection and integrity of supply chains Iolanda D’Amato, SDA Professor of Operation and Technology Management Zeeger Vink, Intellectual Property Director, Maus Frères International Services Joerg Hofstetter, Assistant Professor of Logistics Management, University of St.Gallen Laurent Zibell, Policy Advisor, IndustriAll

12. Illegitimate trade and counterfeiting risk in supply chains Iolanda D’Amato, MBA, Ph.D. SDA Professor of Operations & Technology Management 21/06/2016

13. LISC - Legitimate-Illegitimate Supply Chain Model
and

14. The LISC Model: Super-families
The 32 possible paths have been categorized in the following 12 families and 6 super-families according to their main characteristics and codified rules

15. The LISC Model: Super-families

16. The LISC Model: Super-families

17. Pearson Correlations between ill
Pearson Correlations between ill.trade phenomena (frequency of occurrence)
All types of illegitimate trade have at least three significant positive correlations with the others
Pure
Infiltrat.
Grey trade
Overruns
Retail
Shop-lift.
Pearson Correlation 1
0,171°
0,245*
0,041
0,322***
-0,039
Sig. (2-tailed)
0,080
0,011
0,677
0,001
0,689
0,174°
0,454***
0,541***
0,181°
0,075
0,000
0,063
0,306***
0,256**
0,219*
0,008
0,024
0,474***
0,184°
0,059
0,282**
0,003
°p-value<0,1; *p-value<0,05; **p-value<0,01; *** p-value<0,001

18. Countering Strategies
Increase costs for counterfeiting
Protect the legitimate supply chain, avoiding infiltrations and grey market/ product diversions
Reduce demand for counterfeits

19. Trade union role in IPR enforcement strategies
Enforcement of IPR conference - DG GROW 21 June 2016
Dr. Laurent Zibell, PhD, Policy adviser, industriAll Europe

20. Trade unions in manufacturing have a strong interest in having all economic actors complying with regulation
trust is an essential component of any market ("Lemons" by Akerlof, 1972)
health & safety of consumer - and of the professional user
social & environmental regulations
fair competition with appropriate reward for contributors to the common good

21. Trade unions in manufacturing support strong market surveillance
Non-compliance = unfair competition and downward pressure on price, salaries and working conditions
In line with the agenda of any honest economic actor

22. Trade unions in manufacturing have a strong interest in the prevention of counterfeiting
Traced, authentic products constitute a reliable liability link between product and producer => Counterfeiting: escape one's responsibility as producer
Counterfeiting = double source of illegitimate profit:
lower costs by non-compliance,
higher prices by parasitic behaviour on efforts made by others
Illegal activity: locus of the worst working conditions

23. Trade unions in manufacturing are concerned by the conjunction of legal infringements
Frequently, simultaneous infringements to all 3 categories of laws:
social rights of workers
environmental regulation protecting common goods (climate, water, air, public health…)
Intellectual Property Rights of innovators and creators

24. Trade unions in manufacturing are well-placed to contribute in the prevention of illicit behaviour
Only players that simultaneously are:
Permanently present on the premises
Technically competent
Independent from management
Direct interest in:
good labour conditions
good environmental conditions when health impact
Indirect but real interest in:
good environmental practices
IPR compliance

25. Trade unions in origin or destination countries can participate in prevention and detection
Partners in the responsible management of supply chains (good practices: legally-binding Bangladesh Accord on fire & building safety of 2013; evaluation tool for CSR risk being jointly developed by the social partners in the Textile & Clothing sector)
Possible “whistle-blower” role for good-faith workers with appropriate protection (EESC opinion INT 731 “Industrial products”, June 2014)

26. Trade unions need support to perform their part in this common task
Supportive legal frameworks in the EU:
increase legal validity of collective agreements
increase recognition of trade unions as negotiation partners
=> more relevance, more members, better representativeness, more responsibility
Institutional support outside the EU:
capacity-building
legally-binding, enforceable chapters in trade agreements
=> level playing field

27. Trade unions and industry can and should unite against fraudsters
Different means, different positions, on many issues but
Common goals for a socially, economically and environmentally sustainable manufacturing in Europe
Common interests to prevent infringements to:
labour
environmental
IPR
regulation.

28. Thank you for your attention !
Dr. Laurent Zibell, PhD, Policy Adviser
industriAll European Trade Union
+32 (0)

30. Closing Speech Slawomir Tokarski Director for Directorate F – Advanced Manufacturing and Innovation (DG GROW)