1. QKS Classifier Overview
August 21st, 2002
©2002 Quiver, Inc.

2. CONFIDENTIAL ©2002 Quiver, Inc.
AGENDA
I. Quiver Overview
Quiver Approach
Architecture Overview
Customer Success
Quiver vs. The Competition
VI. Product Demo
CONFIDENTIAL ©2002 Quiver, Inc.
April 25, 2019

3. CONFIDENTIAL ©2002 Quiver, Inc.
QUIVER AT A GLANCE
Enterprise software company focused on end-to-end applications for content categorization
3 Core Strategies From Our Inception
Blending automation w/human oversight
Platform approach stressing open integration
Vertical focus mandatory to understand customer needs
Proven Success at Global 2000 Accounts in Key Verticals/Applications
CONFIDENTIAL ©2002 Quiver, Inc.
April 25, 2019

4. QUIVER/INKTOMI…A POWERFUL COMBINATION
Background
– Taxonomy market is consolidating
– Major players scrambling to enter
– Quiver approached by several large players looking to merge
Inktomi Enters the Market
– Inktomi history/strategy
– Exhaustive review of all the major players
– Chose Quiver based on product fit, customer feedback, & domain expertise
Inktomi/Quiver Moving Forward
– Major player focused exclusively on information retrieval
– “Open Stack” strategy allowing for integration to virtually any enterprise application……including other search vendors!
– Financial viability to thrive in this environment
CONFIDENTIAL ©2002 Quiver, Inc.
April 25, 2019

5. The Quiver Approach
©2002 Quiver, Inc.

6. ENTERPRISE TAXONOMY
April 25, 2019

7. A COMPREHENSIVE TAXONOMY PLATFORM
APPLICATIONS
INTRANET
SITE / EXTRANET
ENTERPRISE PORTAL
OPEN
XML
TAXONOMY PLATFORM
API
OUTPUT
ERP, CRM, …
CONTENT MANAGEMENT
SYSTEM
EXTERNAL DATA FEEDS
SEARCH ENGINE [WEB SERVERS, FILE SHARES, DATABASES]
April 25, 2019

8. THE QUIVER APPROACH: EFFICIENT & ACCURATE
Manual Solutions
Human Intelligence
Cons
Inefficient
Do Not Scale
Resource intensive
Pros
Accurate
Visible
Controllable
Automated Solutions
Technology
Cons
Limited Accuracy
Lacks Control
Difficult to Train
Pros
Efficient
Scalable
Quick to Deploy
vs.
QUIVER PRODUCTS
Human Intelligence
Accuracy
Technology
Efficiency +
CONFIDENTIAL ©2002 Quiver, Inc.
April 25, 2019

9. KEYS TO A TAXONOMY IMPLEMENTATION
Components of a Complete Solution
Why Taxonomy and Categorization?
Within Global 2000 enterprises Quiver accurately organizes unstructured data to enable timely access, consistent distribution, and information sharing, driving competitive advantage and cost savings
Critical Success Factors
Quality [Accuracy, Timeliness]
Control [Visibility, Consistency]
Efficiency [Automation, Distribution]
Flexibility [Open Platform, Accessibility]
Ease of Deployment [Manageable, Adaptable]
Taxonomy Creation
Content Acquisition & Filtering
Business Rules
Taxonomy Management
Content Approval Workflow
Access & Integration
Topic Training
Categorization Algorithms
CONFIDENTIAL ©2002 QUIVER, INC.
April 25, 2019

10. QKS CLASSIFIER™: END-TO-END SOLUTION
Taxonomy Creation
Import existing taxonomies for fast implementation
QKS Topic Advisor identifies clusters of content for review / approval
Powerful tools allow quick taxonomy development
Topic ownership allows for distributed management
Professional Services Quick Start Training / Consulting
CONFIDENTIAL ©2002 QUIVER, INC.
April 25, 2019

11. QKS CLASSIFIER™: Topic Training
Taxonomy Creation
Topic Training
Goal is example documents per topic
Existing directory content can be imported and used as training set to speed implementation
Intuitive Bootstrapping process enables
Query / drag & drop of search results
Augment with selected keywords
Proposed documents added to training set
CONFIDENTIAL ©2002 QUIVER, INC.
April 25, 2019

12. QKS CLASSIFIER™: Acquisition & Filtering Acquisition & Filtering
Taxonomy Creation
Topic Training
Acquisition & Filtering
Integration with Content Sources via Content Acquisition Module
Via Search Engine
Direct integration where required
Content based filtering (doc type, size, date, keyword, etc.)
End-user document submission allows community participation and adoption while maintaining control
CONFIDENTIAL ©2002 QUIVER, INC.
April 25, 2019

13. Two Stage Algorithms deliver maximum accuracy
QKS CLASSIFIER™: Categorization Algorithms
Taxonomy Creation
Topic Training
Acquisition & Filtering
Categorization Algorithms
Two Stage Algorithms deliver maximum accuracy
Multiple Sorting Algorithms enable optimal categorization of various content types
Naïve Bayes, Support Vector Machine (SVM), Rules Engine (location, metatag, keyword)
Ranking Algorithms improve information placement within topics
Separate confidence score calculation used for auto-publishing as well as results ranking
CONFIDENTIAL ©2002 QUIVER, INC.
April 25, 2019

14. QKS CLASSIFIER™: Business Rules
Taxonomy Creation
Topic Training
Acquisition & Filtering
Categorization Algorithms
Business Rules
Business Rules Engine ensures flexibility and control on a topic-by-topic basis
Automate less critical topics
Require review of all content in sensitive topics
Auto-publish high scoring content, but review mid-level confidence documents
Rules can leverage metadata, automating more where documents are well tagged
CONFIDENTIAL ©2002 QUIVER, INC.
April 25, 2019

15. QKS CLASSIFIER™: Approval Workflow
Taxonomy Creation
Topic Training
Acquisition & Filtering
Categorization Algorithms
Business Rules
Approval Workflow
Thin client enables distributed workflow by multiple information managers to review / approve content
Security allows access only to your topics
Granular control over title, description, ranking, expiration/review date, and more
Workflow Memory™ eliminates redundant effort caused by dynamic content, taxonomy changes, or content moves
CONFIDENTIAL ©2002 QUIVER, INC.
April 25, 2019

16. QKS Topic Advisor™ Alerting / Reporting
QKS CLASSIFIER™: Taxonomy Management
Taxonomy Creation
Topic Training
Acquisition & Filtering
Categorization Algorithms
Business Rules
Approval Workflow
Taxonomy Management
QKS Topic Advisor™
Runs against “unsorted” content to quickly and easily help identify new/emerging topics
Submit content of “overgrown” topics to identify new potential subtopics
Alerting / Reporting
Provides status by topic / editor
Automatically notifies individual topic owners if topics
Fall below/above thresholds for desired size
Require additional training content
CONFIDENTIAL ©2002 QUIVER, INC.
April 25, 2019

17. XML output easily integrates with existing and future infrastructure
QKS CLASSIFIER™: END-TO-END SOLUTION
Taxonomy Creation
Topic Training
Acquisition & Filtering
Categorization Algorithms
Business Rules
Approval Workflow
Taxonomy Mgmt
Access Integrate
XML output easily integrates with existing and future infrastructure
Portals
Epicentric
IBM WebSphere Portlet
Plumtree gadget
Out of the box XSLT browse tree with deep search integration
Drill-down search
Related topics
CONFIDENTIAL ©2002 QUIVER, INC.
April 25, 2019

18. Product Architecture
©2002 Quiver, Inc.

19. QKS CLASSIFIER™: PRODUCT ARCHITECTURE
END USERS
INFORMATION
Web Site
Business Applications
EIP KM
Extranet
ACCESS LAYERS
OUTPUT & DISPLAY INTERFACE
ADMINISTRATION TOOL
QKS Classifier™
HYBRID
TAXONOMY PLATFORM
Information
Manager
DIRECTORY MANAGEMENT TOOLSET
CATEGORIZATION ENGINE
Content Mgmt
Authoring Applications
Search
ERP
CRM
CONTENT STORES
INFORMATION
CONFIDENTIAL ©2002 Quiver, Inc.
April 25, 2019

20. CUSTOMER SUCCESS
©2002 Quiver, Inc.

21. CUSTOMER ADOPTION: RESEARCH ENVIRONMENT
Pharmaceutical Research Intranet
Improved collaboration between independent research teams, and reduction in redundancies
Fast-moving environment, where potential leverage of
others’ work can significantly impact time-to-market
Final goal: Standardized corporate taxonomy for international intranet
Integrated search, content management and portal applications
CONFIDENTIAL ©2002 Quiver, Inc.
April 25, 2019

22. CUSTOMER ADOPTION: REGULATED ENVIRONMENT
Financial Services Agent Extranet
Enable timely access to information on all products, improving productivity of field reps
Regulated information requires 100% accuracy
Currently building limited directories manually, cannot scale
Integration to Interwoven, Documentum, Lotus Notes and Siebel
Next phases = public-facing web site and employee intranet
CONFIDENTIAL ©2002 Quiver, Inc.
April 25, 2019

23. CUSTOMER ADOPTION: REGULATED ENVIRONMENT
Health & Safety Intranet site
Improve access to, and dissemination of, safety information across company
Sensitive HR information requires 100% accuracy
Further projects within related divisions and related companies
CONFIDENTIAL ©2002 Quiver, Inc.
April 25, 2019