1. BEST BUYER PROFILES PHOTO OF BEST BUYER #1 GOES HERE
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BEST BUYER PROFILES

2. Michael Adams PHOTO OF BEST BUYER #1 GOES HERE BACKGROUND:
Where did they grow up How did they end up in your area Where do they live Why do they live there
DEMOGRAPHICS:
Sex Age Household Income Married? Single? Kids?
IDENTIFIERS:
What identifies them the most Why do they buy your type of service or product Introvert or extrovert Do they love tangible items or are they more organic How do you identify them walking down the street
PHOTO OF BEST BUYER
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3. Michael Adams LIFESTYLE: PHOTO OF BEST BUYER #1 GOES HERE BELIEFS:
What are their lifestyle beliefs Big house, small house, rental Social status Vacation or travel habits Lifestyle in regards to family Higher income or lower income or average Higher spenders or lower spenders or average
BELIEFS:
What do they strongly believe in Why are they what they are What do they believe about your industry? Product? Service? How do their beliefs drive their buying decisions
PHOTO OF BEST BUYER
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4. Michael Adams CHALLENGES: PHOTO OF BEST BUYER #1 GOES HERE
What must you prove to get them to work with you What must you show to build up trust Why will they not work with you What are their objections to buying your product or service
REAL QUOTES:
What would they really say Reword some of the challenges into quotes Reword some of their beliefs into quotes
PHOTO OF BEST BUYER
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5. Michael Adams MARKETING MESSAGE: PHOTO OF BEST BUYER #1 GOES HERE
What message do you need to convey for them to trust you What message do you need to convey for them to then buy from you Hit on their pain points and how you solve their pain points Identify 2-3 different ways that you can communicate with them
PHOTO OF BEST BUYER
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