1. NATURE & SCOPE OF DIRECTING

2. Directing is a process in which the manager instruct , guide & oversee the performance of the workers to achieve predermined goals.

3. CHARACTERISTICS OF DIRECTION
DYNAMIC FUNCTION
INITIATES ACTION
CHARACTERISTICS OF DIRECTION
PROVIDE LINK BETWEEN VARIOUS MANAGERIAL FUNCTIONS
UNIVERSAL FUNCTION
IT IS CONCERNED WITH HUMAN RELATIONSHIPS

4. PRINCIPLES OF EFFECTIVE DIRECTION

5. HARMONY OF OBJECTIVES
Harmony of individual & organisational objectives
work for the achievement of goals
sense of belongingness among employees
coordination

6. One person receives order from one boss at a time
UNITY OF COMMAND
One person receives order from one boss at a time
accountable to only one boss at a time
no confusion

7. UNITY OF DIRECTION one head for one plan
one plan of action for same objectives

8. DIRECT SUPERVISION Direct personal contact with subordinates
sense of participation
motivation
effective system of feedback of information

9. PARTICIPATIVE MANAGEMENT
Mutual consent
participative decisions
direct motivation

10. EFFECTIVE COMMUNICATION
Free flow of ideas
suggestions & complaints
simplify job of subordinates

11. FOLLOW UP
Compare performance
find deviations
follow up action

12. ISSUING ORDERS & INSTRUCTIONS
ELEMENTS OF DIRECTION
ISSUING ORDERS & INSTRUCTIONS
CO-ORDINATION
LEADERSHIP
SUPERVISION
MOTIVATION
COMMUNICATION

13. IMPORTANCE OF DIRECTION
HELPFUL IN IMPLEMENTING CHANGES
INITATES ACTION
CO-ORDINATION
HELPFUL IN IMPLEMENTING CHANGES
IMPROVES EFFICIENCY
SUPERVISION
ENSURES CO-ORDINATION
MOTIVATION

14. TECHNIQUES OF DIRECTION
DELEGATION
SUPERVISION
ISSUING ORDERS & INSTRUCTIONS

15. THANK YOU