1. Prof Malcolm Foley & Dr Gayle McPherson Making the case for events
Sustaining the Event
Prof Malcolm Foley & Dr Gayle McPherson
Making the case for events

2. Creating Legacies
Social – regeneration, change for change’s sake? Development in or development of the area?
Economic / Employment – importance of planning; lack of jobs or lack of skills (demand side vs supply side issues); danger of focus on already employable population
Environmental – one-off greening of specific sites or major cultural and institutional change across the nation
Activity specific – participation impacts; evidence that these can be limited; connection to wider range of state interventions
Culture and Education – using culture as a marketing tool vs building sustainable links; partnerships not instrumental attachments
Sustainability – mismatch between infrastructure and investment
- importance of existing and foreseeable public policy interventions
- use of the event effect to energise desirable activity to develop citizenship
- locality – capacity and ownership building

3. Securing legitimacy
Local legitimacy – ‘ownership’; communication; governance; impacts; early evidence; regeneration
National legitimacy – political; media; consensus building; identities; obviating crises of legitimacy; enabling leverage
Global legitimacy – governing body; properties of bidding; evidence of progress; transformational change; open-ness
[Crises of legitimacy – who owns; who decides; deleterious impacts; scandals; cost escalations; short-term-ism – next lecture]

4. Strengthening the case for future events
Evidence – what is to count as success?; a robust but critically aware base upon which to ‘measure’ and assert success; communication strategy for this evidence; manifest, visible, tangible ‘benefits’; manifest and obvious low impacts on ecology
Perception – local, empirical observations; national, empirical observation, media involvement; who are the beneficiaries?
Outcomes – partnerships; collectives; step change in ‘model’ citizenship activity; desire for more; infrastructure use; human capital develpment