1. DIAMOND DESIGN PROGRAM
2004 Diamond Design Program Overview
DIAMOND DESIGN PROGRAM
Showroom Benefits
Exclusive products for Elkay Marquis Showrooms
Allowances to help enhance your showroom
Showroom Consultant Program (SPIFF)
Showroom Incentive Rebate
Advertising / PR / trade shows
Showroom Sales Training Managers
Elkay Express
DIAMOND DESIGN PROGRAM

2. DIAMOND DESIGN PROGRAM
2004 Diamond Design Program Overview
DIAMOND DESIGN PROGRAM
What is a Diamond Showroom?
A place with a dedicated display area
AND
A place with a dedicated showroom attendant
The more Elkay products you have in your showroom the more benefits you are eligible for!
DIAMOND DESIGN PROGRAM

3. DIAMOND DESIGN PROGRAM
2004 Diamond Design Program Overview
DIAMOND DESIGN PROGRAM
Showroom Levels
Please note: only Elkay Brand sinks may be on display in order to qualify as an Elkay Diamond Showroom. Drains are NOT included under accessories.
DIAMOND DESIGN PROGRAM

4. DIAMOND DESIGN PROGRAM
2004 Diamond Design Program Overview
DIAMOND DESIGN PROGRAM
Exclusive to Marquis Showrooms Only!!
Product Available
elumina Sinks NOW!
arezzo Faucets NOW!
ferrara Faucets NOW!
moda Faucets NOW!
vivo Faucets NOW!
DIAMOND DESIGN PROGRAM

5. DIAMOND DESIGN PROGRAM
2004 Diamond Design Program Overview
DIAMOND DESIGN PROGRAM
Pricing
Marquis
Product Group Associate Authorized
Specialty Collection Sinks,
elumina Sinks, arezzo,
ferrara, moda and vivo Faucets
Standard Elkay Brand Sinks,
Faucets and Accessories
Custom countertops
and sink tops
DIAMOND DESIGN PROGRAM

6. DIAMOND DESIGN PROGRAM
2004 Diamond Design Program Overview
DIAMOND DESIGN PROGRAM
Allowances
Market Development Funds (MDF)
Earned by individually qualified showrooms
Eligible for $250 to $1,000 depending on showroom level
All MDF activities will be reimbursed at 50%
MDF activities include:
Events hosted at showroom location
Showroom advertising
Direct mail programs that promote the showroom
Yellow page advertising
DIAMOND DESIGN PROGRAM

7. DIAMOND DESIGN PROGRAM
2004 Diamond Design Program Overview
DIAMOND DESIGN PROGRAM
Allowances
Construction Allowance
A prior approval is required for all construction activities
Max payout per showroom is $3,000 with a 50/50 split between Elkay and the showroom
DIAMOND DESIGN PROGRAM

8. DIAMOND DESIGN PROGRAM
2004 Diamond Design Program Overview
DIAMOND DESIGN PROGRAM
Allowances
Showroom Display Product
No charge: full credit for display product
Credit is issued after installation of product
Field Display Product
No charge display product for K&B Dealers, Builders, Granite Fabricators, etc.
We will ship the product directly to the showroom
DIAMOND DESIGN PROGRAM

9. DIAMOND DESIGN PROGRAM
2004 Diamond Design Program Overview
2004 Diamond Design Program Overview
DIAMOND DESIGN PROGRAM
2004 Showroom Consultant Program (SPIFF)
Maximize your Earning Potential
April 1st through December 31st, 2004
Easy to sign-up
Fill out Application Form
Sign up online –
DIAMOND DESIGN PROGRAM

10. DIAMOND DESIGN PROGRAM
2004 Diamond Design Program Overview
DIAMOND DESIGN PROGRAM
2004 Showroom Consultant Program (SPIFF)
Reward
Product Per unit
Elite Gourmet $50
Mystic $50
Gourmet $20
Specialty Collection $10
Starlite $10
Allure $10
Victoria $10
Accessories (not Drains) $5
Plus quarterly featured products to earn even more!
DIAMOND DESIGN PROGRAM

11. DIAMOND DESIGN PROGRAM
2004 Diamond Design Program Overview
DIAMOND DESIGN PROGRAM
Showroom Incentive
Separate from all other Elkay Rebate Programs
Marquis Level Showrooms Earn Incentives on Incremental Purchases
Incentives earned on Incremental Purchases Range from 5% to 10% Depending on Product Family
Incentive is Based on Percentage of Marquis Showrooms in Ratio to Total Showrooms
DIAMOND DESIGN PROGRAM

12. DIAMOND DESIGN PROGRAM
2004 Diamond Design Program Overview
DIAMOND DESIGN PROGRAM
Showroom Incentive
Elite Gourmet Sinks 10%
Elumina Sinks 10%
Gourmet Sinks 10%
Mystic Sinks 10%
Specialty Collection Sinks 10%
Allure and Victoria Faucets 10%
Arezzo and Ferrara Faucets 10%
Moda & Vivo Faucets 10%
Accessories 10%
Starlite Sinks 7%
Undermount Sinks 5%
Based upon incremental purchases
DIAMOND DESIGN PROGRAM

13. DIAMOND DESIGN PROGRAM
2004 Diamond Design Program Overview
DIAMOND DESIGN PROGRAM
Advertising
Increased presence in magazines
Focus on Builders, Designers and Architects, and consumers that are ready to renovate
Display product at LUXE Home Design Resource Center in Merchandise Mart, Chicago, Illinois
DIAMOND DESIGN PROGRAM

14. DIAMOND DESIGN PROGRAM
2004 Diamond Design Program Overview
DIAMOND DESIGN PROGRAM
Public Relations
Focus on Interior and Certified Kitchen Designers
Feature stories and trend articles in major trade and consumer publications
Participate in NKBA sponsorship and industry seminars to assist in the education and evolution of the design community
DIAMOND DESIGN PROGRAM

15. DIAMOND DESIGN PROGRAM
2004 Diamond Design Program Overview
DIAMOND DESIGN PROGRAM
Trade Shows
New booth design filled with exciting new products and innovative concepts
K/BIS
Luxury Kitchen & Bath Show
DIAMOND DESIGN PROGRAM

16. DIAMOND DESIGN PROGRAM
2004 Diamond Design Program Overview
DIAMOND DESIGN PROGRAM
Showroom Sales Training Managers
Provide industry expertise
Increase visibility and program / product knowledge by calling on Kitchen & Bath Dealers, Builders, and sponsors of Parade of Homes
Showroom consultant training to include industry trends, selling skills, product and program knowledge
DIAMOND DESIGN PROGRAM

17. DIAMOND DESIGN PROGRAM
2004 Diamond Design Program Overview
DIAMOND DESIGN PROGRAM
Elkay Express
Expedited ordering system for products shown in the showroom or residential sink catalog
All items must be in stock – no partials
Total order of 6 items or less
Freight cost will be added to invoice
DIAMOND DESIGN PROGRAM

18. DIAMOND DESIGN PROGRAM
2004 Diamond Design Program Overview
DIAMOND DESIGN PROGRAM
Elkay Express
Order Received prior to 11:00 a.m. CST will Ship Same Day if Stock is Available
Order via Fax through your local Elkay Sales Representative
Designate Delivery Preference as Ground, Second Day or Next Day
DIAMOND DESIGN PROGRAM