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Endangered World Business Plan
By: Michelle Charvet Proenca
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Description of Endangered World
Endangered animal related products Fund research Corporation Industry classification: 216 71st Street, Miami Beach, FL 33141 July 18, 2015
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Company Mission Endangered World is a retail store, funding research for endangered animals. We sell affordable toys and clothing with unique, high quality for everyone. Competition Toys R Us Dollar Tree Family Dollar Etc.
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Products & Services Products
Plush Toys T-shirts/socks/towels Plates/utensils Recycled items Animal legos/minifigures U.S Department of Health & U.S. Fish and Wildlife Service Products & Services
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Marketing & Advertising
Everyone in area Competition Many locations Don’t fund 2016 sales: increase 4.2% Barriers Found in many stores Marketing & Advertising
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Marketing & Advertising (continued)
7% of profit Advertised using Flyers Business cards T-shirts Radio commercials Newspaper ads Marketing & Advertising (continued)
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Equipment/Registration/Lease
Equipment needed 4 tables 1 large and 2 small shelves Checkout desk w/ 3 computers/card scanners Restroom equipment Registration at $2,000 per month 2 yrs
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