1. Information Gathering
INFORMATION SYSTEMS IN ORGANIZATIONS
Information Gathering
Zatil Ridh'wah Hj Darot

2. What is Information Gathering?
Collecting information from various sources through ______________________
There are two main types of sources:
Primary – first hand sources
Secondary – information that can be found printed, in videos, audios and other materials that are available to the public

3. Who gathers information?
Research specialists (Marketing and R&D departments)
Trained and skilled to carry out the research
Why gather information?:
________________of the organization
For the development of particular skills
To solve problems

4. Process of gathering information
Analyzing the problem
Identify sections of information gathering
Set plan needed to be carried out
Devise gathering methods and tools
________________
Review and record the data obtained

5. Methods to gather information
Interviews
Surveys
Observation
Focus groups

6. interviews
An interaction that involves interviewer and participant(s) in which question presented are in person, over telephone or the internet.
Questions are asked to obtain detailed information.
Questions may be similar to those asked in a survey

7. interviews disadvantages advantages Time consuming
Subjective interpretation
Can be expensive
Difficult to analyze
Interviewer can know how people interprets the questions asked
Able to ask for more details when needed
Provide more detailed data

8. surveys A set of questions for participants to answers
Can be administered in person, through mail, telephone or electronically.
Can be administered to an individual or in groups
Used to gain information about many individuals
May include close-ended or open-ended questions.

9. surveys Can survey many people Inexpensive Objective interpretation
advantages
disadvantages
Can survey many people
Inexpensive
Objective interpretation
May be difficult with interpreting questions
Difficult to obtain much details
Sometimes lack of accuracy

10. observation
Recordings that are taken of the participants without requiring interaction
Recordings are made while participants engage in routine behaviors
Used as an indicator of what _______________rather than rely on self-reports of participants’ behavior.

11. observation Objective interpretations
advantages
disadvantages
Objective interpretations
Low burden for people to provide information
Time consuming
Can be expensive

12. Focus group A kind of unstructured interview
Gathering selected people to participate in __________________________________and receptive.
Explore topics in-depth through group discussion
Useful in evaluation and marketing

13. Focus group
advantages
disadvantages
Able to interview multiple people at one time thus, cost effective
Have multiple views at once
Hard to coordinate
Responses from one person may hinder others with different opinion

14. Problems of gathering information
Duplicated data collected
_______________________
Too little information acquired
Conflicting data
Language barriers
Insufficient time
Lack of equipment

15. Tutorial questions
Give different situations in which methods of gathering information is best used.