1. Employer of Choice for Diverse Technical Talent
By: Loredana Abreu, Saahir Shafi, Lorry Tang, Bulin Zhang

2. Provide feedback on how GE can be the employer of choice for entry and mid level diverse technical talent.
Focus:
Contemporary Recruiting Mechanisms
Objective

3. Diversity Changing Definition of Diversity Traditional vs. New
Current Focus
Past Approaches
“Photo Diversity”/Diversity by Numbers
Future Implications
Relationship Building: Affinity Groups
Champion Diversity Initiative
Strategies to Counter Stereotypes in Org.
Gender Neutral Language
Cross-Cultural Communication Training
USA vs. Global
Need for Cultural Awareness/Education
History, Religion, Culture, Language
Technological Impact
Digital Divide
Emerging Capacity Gap
Diversity

4. Recommendations Personalized Video GE Sponsored Career Fair
Employee Referral Dinner
Case Competitions
Recycling Components towards Technical Programs
Recommendations

5. Personalized Video Diversity Video Research:
Use of Video Technology to Promote Company Brand
Trend towards Personalized/Dynamic Videos
Boeing
Raytheon
Resources Required:
Cost of Video Making
Next Steps:
Create Dynamic Video with Greater Employee Voice
Decrease Focus on Text/Still Pictures
Easily Accessible on Website/Youtube
Personalized Video

6. Case Competition at University and Middle School Level
Short-Term
Long-Term
Target College Freshmen and Sophomores
Invite Mech. and AE Engineering Depts
Select Top 10% to Compete + Laptop Giveaway with GE branding
Prize: Winning Team Gets an Internship with GE Aviation
Target Middle School Students
“GE National Aviation Science Fair Competition”
Prize: Computers for Winning Team’s School
Research:
Raise Brand Awareness
Technology Divide in Diverse Communities
Resources Required:
Allocate GE Aviation Internships to This Program
Get Desktops and Laptops
Next Steps:
Target Diverse Universities/Middle Schools for Involvement
According to a report published by the U.S Department of Commerce in 2000 entitled “Use of the Internet”, the percentage of whites using Internet was put at 50.3, compared with 29.3 for blacks and 23.7 for Hispanics. Digital divide affects minorities who live in urban areas.
Top students emphasized they wished to have greater interactions with future employers through interesting dinners with senior executives, case competitions or tours to corporate office.
Case competitions give talent the opportunity to be intellectually challenged.
Case Competition

7. Sponsored Career Fair GE Sponsored Career Fair
Special Recruit Event held by GE
Maximize the Company’s Exposure
Research:
Boeing & Raytheon
Sponsoring Career Fairs Every Year
Sponsoring Diversity Summits/Conferences
Resources Required:
$1,500-$6,000/Fair (flexible)
Close Ties To Student Organizations
Next Steps:
List Target Universities/Places Where Have More Talents
Prepare Attractive Promotional Material
Get Contact with Universities
Sponsored Career Fair

8. Employee Referral Dinner
Annual Informal Dinner
Employees/Referred Candidates
Affinity Groups
Research:
Searchlight Meetings for Sourcing
Used by Facebook/Dropbox
Implications for Profit/Turnover
Top Requested Channel of Engagement
Resources Required:
Avg Cost of Business Dinner
$32.60/guest
Compared to: Cost per Hire: $5,159
Next Steps:
Event Promotion
Employees Candidate Resumes
GE Recruiters Choose Top Picks for Dinner Invites
Employee Referral Dinner

9. Recycling Components Recycling Aircraft Components
Aerospace/Mechanical Engineering Programs
Attract and Prepare Potential Talents
Research:
MVCC School
Practical Use
A Growing Recycling Business
Boeing
Training Course with Clover Park Technical College
Resources Required:
Components from Retired Aircrafts
Cooperation with Schools
Next Steps:
Recycle Useful Components
Establish Innovation Programs in Engineering School
Recycling Components

10. Employee Referral Dinner
Low Cost/Short Run
Personalized Video
Sponsored Career Fair
Employee Referral Dinner
Recycling Components
Case Competition
High Cost/Long Run
Conclusion

11. Questions?