1. Media & Entertainment
Business challenge
To better engage with audiences and become a real-time media organization, the Winnipeg Free Press needed to replace disconnected systems and get the most out of data by making access to it easier.
Transformation
To meet demand for real-time reporting and make content recommendations based on insights, the Winnipeg Free Press implemented a converged infrastructure. It helps them to deliver the content that people want to read, boosting engagement and revenues, while enhancing efficiency and agility.
“VersaStack gave us the horsepower to take all of our traditionally disassociated data, connect it and tie it all together through one single pane of glass.”
—Timothy Happychuk, IT Director, Winnipeg Free Press
Business benefits
Increases
reader engagement and numbers by delivering tailored, real-time content
Offers
an edge over the competition by putting relevant data at journalists’ fingertips
Drives
up revenues by tapping into audience preferences
Winnipeg Free Press
Ramping up readership by delivering on-demand news as it happens
Solution components
VersaStack by IBM and Cisco
B-Series Blade Servers
Cisco Nexus 9000
Cisco UCS Director
Cisco Unified Computing System
IBM® Easy Tier®
IBM Storwize® V7000
Client Name
Winnipeg Free Press
Company Background
The Winnipeg Free Press is an independent publisher serving the city of Winnipeg, Canada and the surrounding communities. In addition to its print newspaper, the Winnipeg Free Press publishes local, national and international news, as well as weather, sports and entertainment content, online seven days a week. Its professional journalists, photographers and videographers produce content for an active readership of 145,000 people. Winnipeg Free Press won two International Newspaper Marketing Association (INMA) global media awards for the innovative way it engages with its audiences.
Business challenge
To better engage with audiences and become a real-time media organization, the Winnipeg Free Press needed to replace disconnected systems and get the most out of data by making access to it easier.
Transformation
To meet demand for real-time reporting and make content recommendations based on insights, the Winnipeg Free Press implemented a converged infrastructure. It helps them to deliver the content that people want to read, boosting engagement and revenues, while enhancing efficiency and agility.
Results
By identifying and tapping into reader preferences at speed, Winnipeg Free Press is gaining an edge over competitors, helping the organization to drive up revenues, readership and engagement.
Pull Quote
“VersaStack gave us the horsepower to take all of our traditionally disassociated data, connect it and tie it all together through one single pane of glass.”
—Timothy Happychuk, IT Director, Winnipeg Free Press
Case study Link
The Winnipeg Free Press is an independent publisher serving the city of Winnipeg, Canada and the surrounding communities. In addition to its print newspaper, the Winnipeg Free Press publishes local, national and international news, as well as weather, sports and entertainment content, online seven days a week. Its professional journalists, photographers and videographers produce content for an active readership of 145,000 people. Winnipeg Free Press won two International Newspaper Marketing Association (INMA) global media awards for the innovative way it engages with its audiences.
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