1. Multinational and Entry-Mode Strategies
Assignment #4
February 19, 2019

2. For your assigned company: (to be answered by students whose numbers are in black and NOT underlined in the Company Assignments page)
What is your company’s dominant multinational strategy? To determine this, you can consider the following:
How much does the company tailor its products or services to local markets/local customers?
Are the major activities in the home country or overseas?
Are major activities and/or products/services different from one geographical region to the next?

3. For your assigned company: (to be answered by students whose numbers are in red and underlined in the Company Assignments page)
Given your primary country assignment, has your company entered that market? If so, what entry-mode did it use? Any advantages and disadvantages to this entry-mode given the national context of the country?
If the company has not yet entered your primary country assignment, what entry-mode should it use to enter it. Any advantages and disadvantages to using this entry mode given the national context of the country?