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7. Decision Making
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DEFINITION OF DECISION MAKING
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DECISION-MAKING MODELS
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Normative Decision Models
Multiattribute utility theory
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Normative Decision Models
Expected value theory Subjective expected utility theory
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Descriptive Decision Models
Heuristics and biases – Satisficing Naturalistic DM
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HEURISTICS AND BIASES
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Info Processing Limits in DM
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Heuristics and Biases in Receiving and Using Cues
Attention to a limited number of cues Cue primacy and anchoring Inattention to later cues Cue salience Overweighting of unrealistic cues
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Heuristics and Biases in Hypothesis Generation and Selection
Generation of limited number of hypotheses Availability heuristic Representativeness Heuristic Overconfidence Cognitive tunneling Confirmation bias
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Heuristics and Biases in Action Selection
Retrieve a small number of actions Availability heuristic for actions Availability of possible outcomes Framing bias
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DEPENDENCY OF DECISION MAKING ON THE DECISION CONTEXT
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Skill-, Rule-, Knowledge-Based Behavior
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Recognition-Primed Decision Making
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FACTORS AFFECTIMG decision making performance:
An integrated description of decision making
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Improving human decision making
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Decision-Support Systems
Task Redesign Decision-Support Systems Decision Matrices and Trees Spreadsheets Simulation Expert Systems Displays Training
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