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7. Decision Making.

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Presentation on theme: "7. Decision Making."— Presentation transcript:

1 7. Decision Making

2 DEFINITION OF DECISION MAKING

3 DECISION-MAKING MODELS

4 Normative Decision Models
Multiattribute utility theory

5 Normative Decision Models
Expected value theory Subjective expected utility theory

6 Descriptive Decision Models
Heuristics and biases – Satisficing Naturalistic DM

7 HEURISTICS AND BIASES

8 Info Processing Limits in DM

9 Heuristics and Biases in Receiving and Using Cues
Attention to a limited number of cues Cue primacy and anchoring Inattention to later cues Cue salience Overweighting of unrealistic cues

10 Heuristics and Biases in Hypothesis Generation and Selection
Generation of limited number of hypotheses Availability heuristic Representativeness Heuristic Overconfidence Cognitive tunneling Confirmation bias

11 Heuristics and Biases in Action Selection
Retrieve a small number of actions Availability heuristic for actions Availability of possible outcomes Framing bias

12 DEPENDENCY OF DECISION MAKING ON THE DECISION CONTEXT

13 Skill-, Rule-, Knowledge-Based Behavior

14 Recognition-Primed Decision Making

15 FACTORS AFFECTIMG decision making performance:
An integrated description of decision making

16

17 Improving human decision making

18 Decision-Support Systems
Task Redesign Decision-Support Systems Decision Matrices and Trees Spreadsheets Simulation Expert Systems Displays Training


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