1. Unit 1 Reading Advertisements
by Xiao Qingfang from Changde No.3 Middle School

2. Unit 1 Reading Advertisements
by Xiao Qingfang from Changde No.3 Middle School

4. Objectives
You will …
1. grasp the meaning and usage of some words and expressions, such as persuade, educate, be meant to, aim, declare, fall for, trick, encourage, benefit.
2. be more skillful in reading the expository writing and be able to voice your opinions on advertisements.
3. think of advertisements rationally and read critically.

5. Unit 1 Reading Advertisements
expository writing
说明的
introduce you to basic information
on a topic

6. Reading strategy
Expository writing usually follows the same format: __________ of the subject, ________ and _____ that develop or _______ the idea, ________.
When you read a _________ in expository writing, always look at the information that follows it. You should be able to find _____ to support the idea. The author will follow this information with a _________.
introduction
examples
facts
support
conclusion
statement
facts
conclusion

7. Reading strategy

8. Reading strategy I_________ ntroduction C_________ onclusion S_______
(format格式)
I_________
ntroduction
S_______
tatement
Examples
and facts
that develop
or ______
the idea
_______ and facts to support the idea
Examples
support
Conclusion
C_________
onclusion

9. Structure A B C D Para.1 Para.1 Para.2 Para.3 Para.4 Para.2 Para.3

10. The Structure of this expository writing
Introduction
Para.1
Commercial advertisements
Para.2
Para.3
Para.4
Definition(定义)
How many main types of advertisements?
What are they?
Public service advertisements
Para.5
Conclusion

11. Para.3
(format)
Statement ①
Examples ②
Conclusion

12. Bright-teeth fights bad breath!
Para.3
(format)
①There are laws to …
Statement
②However, we still … the skillful methods …
to try and sell us things.
______
③Even if …. ①
Toothpaste:
Examples
Bright-teeth fights bad breath!
Grocery: ②
You are proud of your cooking, so shouldn’t you buy the very freshest food?
Conclusion
We must not fall for this kind of trick.

13. Public service advertisements(PSAs)
Para.4
Public service advertisements(PSAs)
Draw a format

14. Para.4 Statement Conclusion
PSAs aim to teach us and help us lead better lives.
Statement 1.
1.These ads deal with widespread social concerns.
‘Yes to life, no to drugs’
‘knowledge changes your life’
2.There are also PSAs that encourage people to support public service projects 2.
Facts
(purposes)
and
examples
‘Project Hope—educating every child’ 3.
3.There are even PSAs to teach us how to live healthy lives
‘when you smoke cigarettes, you are killing yourself’
Conclusion
PSAs are meant to benefit the public.
You can learn a lot.

15. Finally, I wish to tell you this:
Para.5
Finally, I wish to tell you this:

18. Activity and writing
◆Talk about your favorite advertisement and write it down.
My favorite advertisement
My favorite advertisement is….
In this advertisement, it says …. The reasons are as follows: firstly…; secondly…; besides…; ….
In conclusion/Finally, ….

19. Homework
Perfect your mind-map.
Polish your writing.