1. <Text> <Text> What is Web Content? <align left>
Text (HTML*, VRML)
Source documents (MS Word, WP, Frame, Quark, DTP . . .) A
Graphics (GIF, JPEG, PDF, . . .)
Video / Audio (MPEG, WAV, AVI, . . .)
Stylesheets (CSS, DSSSL-O)
<Text> C
Server-side scripts (C-Shell, TcL, Perl, MS ActiveX, NS Javascript, ODBC, Sun Java)
Programs (Servlets & Applets)
<Text>
Links (URLs)
<align left> B

2. Web Driving Up Demands on Publishers
Professional
Website Management
Multiple Audiences
Multiple Authors
Daily Updates
Dynamic Generation
Performance & Quality
Accountability
More, More, More, . . .
Sophistication
WebTop
Publishing
Scale/Types of Data

3. Web Publishing Costs are Growing
Content Management at the Center of Costs
Programming
Creative
Content Development
Management
1997 Average Web Site Cost
$1.2M-$7.0M
content
65%
content
55%
1995 Average Web Site Cost
$300K-$3.4M
Source: Forrester Research

4. Market Segmentation Customer Drivers Tools Results Group Collaboration
Control, Speed,
Customization,
Coordination,
Integration
C/C++, Basic, HTML
Perl, CGI, Java, Unix
Databases
Professional
Webmaster
Group Collaboration
Interactivity,
Scale, Quality
Drag ‘n Drop
Windows GUI
Local Filesystem
Familiarity & Ease-of-Use
WebToper
(Contributor)
Single User
Nice Looking
Web Pages

5. Product Segmentation Development Management Storage Group
Versioning
Dynamic
Page Generation
Group
Collaboration
Single
User
Check-in/out
Database
Link
Management
Professional
Webmaster
Workflow
Programming
No Programming
Searching
WebToper
Content
Authoring
Edit
In Place
Filesystem