1. Yankee Candles

3. Lucy Porter Ryan Stilwell

4. Man Town Smell: a Man Cave First Down Smell: Leather 2 x 4 Smell: Sawdust Riding Mower Smell: Fresh Cut Grass

5. 42 year old Company Reported Sales for 2011 = 785.8 M Men represent 35 percent of U.S. $3.1 B candle scented market First attempt to enter into the mens market 30% of candles given as gifts

6. Mandle Bass Killer – smells like fresh lake water and freshly caught fish Meat and Potatoes and Kegger MenScents Gentlemens Pleasure – Tobacco Pike Down Time – Bourbon and Cola

7. How many of you guys are consistent candle users? Do men really like these smells? Is there a market potential for this type of product?

8. http://www.businessweek.com/articles/2012-05- 16/new-yankee-candle-scent-smells-like-a-man-cave http://www.businessweek.com/articles/2012-05- 16/new-yankee-candle-scent-smells-like-a-man-cave YankeeCandle.com