2. How To Listen To Your Users… When They’re Six Years Old

3. https://youtu.be/-oAMGIPvcdw
Kids Helped Us Discover Our Mission

4. What Did We Hear? 1 Easy, creative, and fun 2 Put them in control 3
Self-esteem: “I can make music”

5. But, Kids Aren’t Always Reliable Reporters

6. They Have Innocent and Active Imaginations

7. Takeaway Lesson #1
How Users Interact With The Product Is Often More Telling Than What They Say Before or After.

8. Sample Student Songs and Implicit Lessons

9. Takeaway Lesson #2
Make Your Users’ Success With The Product Visible To Your Buyers – Always Close The Loop.

10. Adults Are Buying On Behalf Of Kids

11. Which Means They Make The Final Decision
Enterprise dynamics — separate buyer (adult) and user (child).  1
Consumer dynamics — however, the user experience must be excellent to retain kids. 2
Buyers mistrust users – young children have a weak voice in the purchase process. 3

12. But Adults Often Buy Without Listening First

13. What Options Do Companies Have?
Focus on the buyer — risks creating a product that doesn’t resonate with kids. 1
Focus on the user — risks building a game and alienating buyers. 2
Strike a balance – risks failing to delight either party. 3

14. Ultimately, Striking A Balance Is Best

15. Takeaway Lesson #3
There’s A Kid Inside All Of Us. Regardless Of Who You Are Selling To, Or Fundraising From, We’re All Just People!

16. Something To Think About