1. How We Process Emotion Words Graham G. Scott Sara C. Sereno Patrick J
How We Process Emotion Words Graham G. Scott Sara C. Sereno Patrick J. O’Donnell

2. Background
How do the emotional properties of a stimulus influence our processing?
Behavioural Evidence:
Most studies show that negative stimuli are responded to fastest (e.g., Wurm et al., 2003).
A growing minority of studies demonstrate faster responses to positive stimuli (e.g., Kakolewski et al., 1999).

3. Background Limitations of Previous Work: What are ‘emotional’ words?
Baselines and comparisons.
Experimental designs.

4. Behavioural Study Simple LDT. Stimuli: 80 positive words (wine, love).
80 neutral words (cheese, village).
80 negative words (boring, accident).
Also controlled for Frequency.

5. Reaction Time Results

6. Discussion
Results seem to favour a perceptual defence based theory, such as Taylor’s Mobilisation-Minimisation hypothesis.
Early identification of the emotional tone of words leads to differential processing. HF negative words seem to attract additional cognitive resources.

7. Eye-Tracking Study Never done before. More on-line than LDT.
3 x 2 design:
Frequency (high, low).
Target word (positive, negative, neutral).
24 sentence triplets used.

8. Eye-Tracking Study kiss bomb news
Phoebe discussed the ___ at great length with her friends.
Michelle dreamt about the ___ every night for weeks.
Tom delivered the ___ with great care and attention.

9. Eye Tracking Results

10. Eye Tracking Results

11. Discussion Supports results of behavioural study.
Next step: sentences in paragraphs.

12. Eye-Tracking Study
The little boy was running down the hill. He was playing with the puppy he got for Christmas. His mother came to pick him up.
Gordon was in the woods behind his house. He fell, cutting himself badly and breaking his leg. It was hours before he returned home.
The accountant was taking a long stroll. He was wearing a blue sweatshirt, jeans and trainers. There was no one else for miles around.

13. Discussion Supports results of behavioural study.
Next step: sentences in paragraphs
see if stronger contexts strengthen effects.
will there be spill-over effects onto subsequent regions?

14. The End