1. Workplace Partners: Outreach, Outcomes & Opportunities in the Hispanic Community Kim McCullough Manager, Public Relations & Donor Family Services Gift of Hope Organ & Tissue Donor Network

2. Our service area and registry
Northern three-quarters of Illinois, northwest Indiana
183 hospitals
8 transplant centers/30 programs
11.7 million population
95.9% in Illinois
Illinois organ/tissue donor registry
Managed by Illinois Secretary of State
Intent registry:
Donor consent registry: Launched Jan. 1, 2006

3. Population and donor demographics
DSA population2
2005 organ
referrals
Organ
donors3
Consent rate4
White
73%
60%
58%
71.6%
African-American
16%
24%
58.2%
Hispanic/Latino1
15%
11%
14%
60.2%
Asian 4% 2%
56.3%
American Indian, Alaska Native
0.19%
0.1%
0.6%
100%
Native Hawaiian or other Pacific Islander
0.03% 1%
0.3%
Other 6%
37.5%
1 Any race. Thus, percentage total for all races shows more than 100%.
2 DSA population derived from U.S. Census Bureau, Census 2000 redistricting data.
3 Percent of all Gift of Hope organ donors
4 Consent rate for Gift of Hope approaches.

4. Reaching our Hispanic communities
Hispanic media campaigns
Editorial
PSAs (print and broadcast)
Billboard advertising
Major festivals
Health fairs
Churches, hospitals, clinics, community groups
Health outreach with city and state officials
Workplace Partners

5. Two Workplace successes
Latin American consulate offices
Brochures/registration cards
Closed-circuit TV/video
Trained on-site volunteers
Website
Chicago Fire Major League Soccer
Information/registration booths at games
Game announcements & on-field recognition
Soccer clinics & community events
Billboard campaigns, posters

6. The practices Identify opportunity and tools
Consulate: Thousands seek services daily
Chicago Fire: Hispanic, family-oriented fan base
Establish relationship with “donation champion”
Consulate: Key aides for community health
Chicago Fire: Community relations coordinator
Test strategy
Consulate: One office, three months
Chicago Fire: One campaign, one season
Spread
Consulates: Spokesman/liaison to the Consular Corps
Chicago Fire: Major League Soccer

7. Results and moving forward
Impact observed: Consent rates
60.2% Hispanic/Latino in 2005
Impact measured
Online visits
Calls to Gift of Hope Spanish hotline
New registry: New measurement opportunity
Capture onsite registrations
Build it in from the beginning!

8. Questions? John Valencia
Hispanic Affairs/Workplace Partners Coordinator
630/ or
Kim McCullough
Manager, Public Relations & Donor Family Services
630/ or