1. Jeremy Phillips Director of Research Road Safety GB
What does the client want?

2. Who is the client? Road Safety Managers Designers
Maintenance engineers
Road Safety Auditors
Transport planners
Enforcement
Public health
Your peers
The rest of the road safety community
Politicians
Civil servants / scrutineers
The public

3. The Intelligent Client
Do you they know what they want?
Can they express what they want in an answerable format?
Do you need to guide them?
Can they assess the quality and value of what you provide?
Does scrutiny end with your immediate client?

4. Barriers to servicing the client
Large scale / national data sets
Consistency in collection
The availability of data that has a utility value
Connectivity between data sets
Exchangeability of data
Timeliness of data collection and release

5. Raising client expectations
Intelligently commissioned analysis …derived from…
Reliably gathered data and intelligence …that is…
Professionally analysed …and…
Appropriately compiled

6. Creating intelligence from analysis
Meaningful answers to intelligent questions
Immediate potential for practical application
Capable of driving policy and practice
Intelligence that is accessible, comprehensible and useful to all potential users as well as the commissioning client

7. A future landscape? Safe Systems? National targets?
Organisational and partnership performance tracking?
National scrutiny of performance and methodology?
Increased funding for research?
Increased expectations for evidence led practice and policy making?

8. Future expectations?
Understanding the effectiveness and value of Safe System components individually and collectively
Performance tracking local and regional contributions towards national objectives
Understanding Vision Zero vs Net Gain
Contributing quality analysis for national scrutiny
Undertaking more local research, monitoring and evaluation – and contributing to larger national studies
A Safe System focus with attendant requirements to understand the effects of each component of the System individually and collectively?
National targets and objective setting?
Local strategies and operational planning contributing towards a national strategy
National scrutiny over the implementation of a Safe System approach and the effectiveness of local and regional contributions.
Improved investment in road safety research – focussing on all elements of the Safe Systems model - combined with a higher level of expectation for evidence based policy making and practice in local, regional and national initiatives

9. Finding answers, sharing experience