1. DIGITAL IDENTITY FOR COMPANIES
Creation of Content for E-Enterprise
DIGITAL IDENTITY FOR COMPANIES
This video lesson course has been co-funded by the Spanish National Agency in the framework of the Erasmus+ Programme of the European Union.
Get conNEcTed to the Job Market
Project Number: ES01-KA

2. CONTENT Hootsuite. Timetable Google Adwords.
How to create an attractive content
Project Number: ES01-KA

3. Learning Goals manage different social media tools
create timetable through Gantt chart software
use online services for the marketing purposes
apply different methods for creating attractive e-enterprise content
Project Number: ES01-KA

4. Hootsuite Social Media Management platform.
Hootsuite organises different social media networks under one account with possibility to post at the same time ‘‘with a single click‘‘ in multiple social media.
The user can operate different social networks even in one tab, schedule posts, add team members and create a working team as well as look through social media analytics.
Useful Term:
Stream: Activity in the social network (it can be visualised in the form of columns)
Project Number: ES01-KA

5. Example Project Number: 2017-1-ES01-KA204-038304
An example of how a dashboard looks like. That specific one dispalys different facebook accounts in one space.
Project Number: ES01-KA

6. Features Platform Integration Management of different social networks
Simplify the use of social media
Info source
Monitoring
Scheduling
Analytics
Platform Integration : Time saving Administration of multiple networks in short time
Management: Keep in track of tasks, posts, info
Info source: search machine for multiple social networks under a common account
Simplify: avoid the use of many tabs, and accounts with different username and passwords (difficult to remember)
Monitoring:
Analytics: See your social Media performance
Project Number: ES01-KA

7. E-Enterprise Advantages Dissemination Visibility Information
Networking
For E-enterprise
Dissemination: Chance for promotion to the wide world of social media
Visibility: through scheduled post in different social media the website and the products will be visible in the world of media and subsequently rising the chances for finding cooperations and possible customers
Information:
Project Number: ES01-KA

8. Timetable (Gantt Chart)
Software, that functions as a time-, ressources- and cost plan but also as a controlling tool. Gantt is displayed in the form of bar chart and contributes to project planning process. Activities are scheduled with start and finish dates , so to keep an order and track of the tasks and reduce the risk of failure.
A definition of the Gantt Chart sofware that gives an overview to the scheduling mostly of projects through different Parameters.
Project Number: ES01-KA

9. Features Management with inclusion of 3 main factors
Integration of different data under one software
Synchronization of data changes in multiple level: costs, resources, time
Management with inclusion of 3 main factors: cost, resource, time
Integration of different data under one software: the aforementioned terms
Sychronization : Interaction, Change in one of these parameters influences the others, Calculate the impacts of the changes to the planned costs
Project Number: ES01-KA

10. Example Project Number: 2017-1-ES01-KA204-038304
Example of a bar chart. This chart lists the tasks to be performed on the vertical axis, and time intervals on the horizontal axis. The width of the bars in the graph show the duration of each activity. For instance the task of Preparation for Lasi meeting in Romania lasts 4 Days. Luca, Michael and Vivian are responsible for the fulfillment of the task in 5% each.
Project Number: ES01-KA

11. E-Enterprise Advantages Overview of project under several aspects
Risk avoidance
Quantitative results
Minimize Cost
Resource allocation
Useful tool for PM in an enterprise
Scheduling helps to predict risk situations and avoid them
Offers quantitive data, like the duration of each task and the amount of the available resources.
Opportunity to reduce the cost by destribution of resources and tasks
Share responsibility
Project Number: ES01-KA

12. Google Adwords
Online service in the form of auction used for the purpose of marketing. It is about paid advertisements, which appear in the upper part of google research results page depending on the key words that someone types.
Process:
Advertisers: place a bid for their ad
Google: receives a specific amount per customer click
The selection of the ad depends on 2 factors
Bid
Quality score
As another way to promote your product, website, enterprise
Project Number: ES01-KA

13. Features Keywords Ad Campaign Statistics
It offers the possibility for Marketing and Promotion in the online market with a single key word on google searching machine
Create ads: for the promotion of your product
Define search terms for your ad: Through the use of google search machine and find key words for the add
Display ad in google results: According to the bid and the quality of ad
Ad Campaign : Raise a campaign for the promotion of your ad creating the type and form an ad appears
Statistics: analyze your data to improve the promotion, keywords (to be more attracitve)
Project Number: ES01-KA

14. E-Enterprise Advantages Development of attractive Marketing strategy
Improvement of perfomance through competition
International impact
New insights (marketing techniques, digital tools, products)
Because it takes the form of auction producers/advertisers are asked to create a quite cmpetiitive Strategy in order to achieve their marketing goals (so for the add to be appeared in the research results).So it wakes up the motivation for finding a new, fresh idea , interact with the rest online market, learning new marketing methods and create high qualified products.
Project Number: ES01-KA

15. How to create an attractive content
E-Enterprise Website
Attractive Logo
Clear Content
Structure
Interactive Information
Visibility of product and enterprise
Easy access
Logo: gives an identity to the enterprise
Clear Content: Clear Description of Purpose, Goals and product
Interactive Information (create and use video, storytelling and other interactive methods)
Easy access: use of navigation tools, google maps, detailed contact data
Project Number: ES01-KA

16. Lessons Learned:
To create content on different social media saving time
To be able to schedule time, resource, dependences, attribute responsibilities within the project and minimize risk
To have and implement better marketing strategies, tracking users and clicks
To create attractive and convincing online content so to be more visible.
Project Number: ES01-KA