1. How PR Can Take Control of Integrated Marketing
Lincoln Chapter of the American Marketing Association

2. COLD STONE VISION
The world will know us as The Ultimate Ice Cream Experience by making us the #1 best-selling ice cream brand in America by December 31, 2009
Cold Stone Creamery

3. MARKETING PHILOSOPHY
What others say about Cold Stone Creamery is more important than what we say about ourselves
Cold Stone Creamery

4. THE POWER OF PR
Today's world leading companies and brands are using public relations to add power and persuasion to all of their marketing messages
Cold Stone Creamery

5. THE POWER OF PR
Information builds credibility with sophisticated and skeptical consumers
Cold Stone Creamery

6. THE POWER OF PR
Long viewed as the most trustworthy source of information about products, services and companies, PR can effectively reach targets where other marketing communication
tools fall short
Cold Stone Creamery

7. INTEGRATED MARKETING Understanding target audiences
Determining audience needs
Creating a compelling message
Developing a strategy to create awareness
Communicating benefits
Instilling motivation
Engaging audiences with compelling messages
Cold Stone Creamery

8. INTEGRATED MARKETING
Creating synergy builds brand recognition, engages target audiences, and can drive sales
Cold Stone Creamery

9. The process of creating synergy can sometimes lead to
PR’S ROLE
The process of creating synergy can sometimes lead to
turf battles…
Cold Stone Creamery

10. FRUITCAKE FREEDOM
Cold Stone Creamery

11. MARRIAGE OF FLAVORS www.myspace.com/icecreamwedding
Cold Stone Creamery