1. What Should a Mission Do?
Answer “WHO are we?”
Explain the purpose of the organization
Describe how the organization is unique
Offer direction and discernment for business decisions
Imply what you are NOT going to be/do

2. Mission Statement Example
Doctors Medical Center of Modesto
Our mission is to be recognized one day as the foremost health care facility in Central California - the yardstick against which all other health care facilities are measured - for the provision of high-quality, cost-effective and state-of-the-art medical services in a compassionate, caring manner responsive to the needs of the community.

3. Another Example American Medical Association (AMA)
We are the Voice of the American Medical Profession.
We are the partnership of physicians and their professional
associations dedicated to promoting the art and science of
medicine and the betterment of public health.
We serve the physicians and their patients by establishing
and promoting ethical, educational and clinical standard for
the medical profession and by advocating for the highest
principle of all - the integrity of the physician/patient relationship.

4. One more mission... The U.S. Air Force Surgeon General
World Class Health:
Prevent what we can,
Cure if we must!

5. Our Mission