2. The Sixties
The Baby Boom!!

3. Vocab list 33 P349 CH 14 -Baby Boom
-White Collar Job -Blue-Collar Worker -Multinational Corporation -Franchise -Rock n’ Roll -Generation Gap

4. From Previous Classes From 1950 - 1989 we will be in the Cold War
USA vs. Russia - we fight in other countries for the sake of communism vs. capitalism. Ex:
Egypt, Guatemala, Korea, Iran
Soon: Vietnam, CUBA
Lets learn what was happening in AMERICA during this time...

5. I. $$ BLING $$ BLING $$ 1) Between 1946-1960 - our economy doubles.
60% increase in wages
Everyone has: Air Conditioning, Television, Dish Washers, Plumbing & Electricity.
80% of Americans owned a car, 20% had 2!
Cars lead to...
→ Shopping Malls
→ Drive-Thru’s
→ Backseat Makeout sessions ;)
By 1960 → 60% of Americans own homes
2) G.I. Bill of Rights - think G.I. Joe! Gave 8 million veterans the chance to get a free college education.

6. II. the BABY BOOM
***Between there were 65 Million Babies Born***
Will have huge effect on:
Advertising, marketing & healthcare TO THIS DAY!

7. Baby Boomers by G Carlin
Alina stop video at 2:06

8. III. White Flight! 1) Many more Americans living in home (60%)
Suburbanization - moving away from a city into homes that look the same to escape dirty smelly “mixed color” city
This is how GHETTOS/PROJECTS BEGAN
2) Until **1990s** 90% of Suburbs will be WHITE FAMILIES ><
Everyone has car, no problem driving into city for work

9. Brief History of USA
Pay attention to idea of Suburbs (This is a joke video -- do not take as reality)

10. IV. Rock n’ Roll! 1) 80% of people had Televisions
Sports, Game Shows and News
Commercial culture begins!
2) Who started Rock n Roll:
Buddy Holly & The Crickets
Elvis Presley
and many more white dudes...

11. Rock n Roll!!!!

12. V. Science! Cool things created: Portable radio
Jet Engines = Airline travel more accessible to all
Chemotherapy for Cancer patients
Pacemakers & Heart Valve replacement for heart attack victims
Cure for Polio!
Up to from , beaches and swimming pools closed because people feared Polio virus.
Vaccine created 1952 by Jonas Salk