1. The Affluent Society 16-2

2. The Growth of Suburbia Bill Levitt Levittown, NY Affordable, single family homes in the suburbs 2-3 bedrooms, 2 bathrooms, back and front yard Many people felt the suburbs would provide a better life for their children

4. The Baby Boom More than 65 million children were born between 1945- 1961 GI benefits Home prices TV and advertising pushing family life

5. Changing Workplace White collar jobs increased Blue collar jobs decreased Consumerism dominates the work place Franchises, corporations, business growths tremendously Conformity also dominates the work place and society

6. Scientific Advances The transistor radio In 1946 the first computers are used to calculate data Jet airliners Plastics, lightweight metals, jet engine, affordable travel for the masses

7. The New Mass Media The rise of TV I Love Lucy, The Ed Sullivan Show, The Lone Ranger, Dragnet Hollywood lost viewers due to the TV Radio began to feature more music, news, weather, and sports Car radios!

8. Rock ‘n’ Roll Born from Rhythm and Blues music, originally known as black music Elvis Presley becomes the “King of Rock ‘N’ Roll” Created a new group in society known as ‘teenagers’ United by their music, creates the first generation gap

9. The Beat Movement Counter culture Did not want to ‘fit in’ to the conformist mentality of the 1950s Did not support the pop culture movements Most well known for writing (poetry), and art Jack Kerouac- On the Road