1. Copyright © Bloomsbury Publishing Inc. 2013 All rights reserved
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2. The Workroom and Runway
CHAPTER FIVE
The Workroom and Runway

3. THE WORKROOM AND RUNWAY
The starting point of the cycle comes from the designer’s inspiration
To have merchandise, a designer must create it first. Designers gain inspiration from all types of sources. It’s a labor and love driven.
Everett, Swanson Ch 5
Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc.
Copyright © Bloomsbury Publishing Inc. 2013

4. MERCHANDISE SELECTION PROCESS
Several factors when selecting:
Must stimulate after show sales
Demographics
Price point
The designation of apparel, shoes, and accessories for presentation to the target customer
Everett, Swanson Ch 5
Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc.
Copyright © Bloomsbury Publishing Inc. 2013

5. Merchandise Categories
An ideal chart is a projection of the merchandise to be presented in each fashion show scene
Merch. Cate. Divisions presented in the show. This is achieved through an ideal chart which is….
Extensive research is done to ensure the show is on point with trends by researching various trend forecasters such as wwd and style
Ideal charts are typically completed before merch. pull
List more on ideal chart and then cut back. For troubleshoot such as fitting, doesn’t look good together
Everett, Swanson Ch 5
Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc.
Copyright © Bloomsbury Publishing Inc. 2013

6. Merchandise Categories
A merchandise planning chart helps the merchandise and model committees assess the number of outfits and models needed for the show
Everett, Swanson Ch 5
Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc.
Copyright © Bloomsbury Publishing Inc. 2013

7. Merchandise Categories
Color, style details, design sophistication, popularity of trends
Common categories: play/ casual clothing, intimate apparel/lingerie, career/business, leisure/active/ sport, date/cocktail, evening, bridal/special
Sometimes these categories can be split if there is too many merchandise.
Allows
Merchandise within categories should be grouped in a pleasing manner, indicating a rhythm or flow among looks
Everett, Swanson Ch 5
Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc.
Copyright © Bloomsbury Publishing Inc. 2013

8. Merchandise Theme Coordination
Translate the broad merchandise categories into the scene themes developed earlier during the planning stage
Using merchandise from more than one retailer has both advantages and disadvantages
Everett, Swanson Ch 5
Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc.
Copyright © Bloomsbury Publishing Inc. 2013

9. RELATIONSHIPS WITH MERCHANTS
A prepared merchandise team will provide a merchandise loan record, which is a standardized form used to record details of the borrowed merchandise
Everett, Swanson Ch 5
Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc.
Copyright © Bloomsbury Publishing Inc. 2013

10. MERCHANDISE PULL
The physical removal of merchandise from the sales floor to an area reserved for storage of fashion show merchandise
Everett, Swanson Ch 5
Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc.
Copyright © Bloomsbury Publishing Inc. 2013

11. MERCHANDISE LINEUP
A tentative lineup includes the order of the models and the proposed merchandise from the theme groupings, prepared before fittings
A final lineup—a complete listing of merchandise and models in order of their appearance—is distributed to everyone after the dress rehearsal
Everett, Swanson Ch 5
Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc.
Copyright © Bloomsbury Publishing Inc. 2013

12. MERCHANDISE LINEUP Everett, Swanson Ch 5
Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc.
Copyright © Bloomsbury Publishing Inc. 2013

13. MERCHANDISE LINEUP
The dressers, fitters, backstage manager, and cue personnel follow the final lineup for order
Everett, Swanson Ch 5
Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc.
Copyright © Bloomsbury Publishing Inc. 2013

14. MERCHANDISE FITTINGS
Making sure the model and the merchandise are complementary takes place during the fittings
The lineup sheet can be finalized after the models try on garments
Everett, Swanson Ch 5
Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc.
Copyright © Bloomsbury Publishing Inc. 2013

15. Fitting Sheets
The fitting sheet is used to record the garments and accessories that a model will wear.
Everett, Swanson Ch 5
Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc.
Copyright © Bloomsbury Publishing Inc. 2013

16. Fitting Supplies
Accessories should be tagged and positioned near the merchandise with which they will be worn to allow models and dressers smooth changes
Everett, Swanson Ch 5
Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc.
Copyright © Bloomsbury Publishing Inc. 2013

17. Pre-Fitting Organization
Model sizes must be known, and the merchandise tentatively selected, ordered, and matched to the model before he or she arrives for the fittings
Everett, Swanson Ch 5
Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc.
Copyright © Bloomsbury Publishing Inc. 2013