1. Ch 4: Behavior & Attitudes
Part 2: Feb. 13, 2013

2. Stanford Prison Experiment (cont.)
Differences in groups’ behaviors by Day 2:
Guards:
Prisoners:
How/why did the experiment end?
Main Results from the SPE: 1) 2) 3)

3. How does behavior affect attitudes?
1) Foot-in-the-door phenomenon:
What is it?
Example?
2) Escalating behavior:
May explain harmful acts
SPE example -

4. 3) Cognitive Dissonance theory
Research by Festinger on a boring task
Prefer consistency (attitudes match behavior)
How do we respond to inconsistency?
Festinger’s experiment –

5. Cog Dissonance (cont.) Results of Festinger’s experiment?
What was the role of insufficient justification?
$20 condition -
$1 condition -