1. Slide Deck 3: Media

2. What is MEDIA?

3. Media refers to the communication of information and messages to the masses through various channels

4. Different types of media
Media can be divided into three main categories:
Paid media - Publicity or awareness that has been paid for or purchased, such as advertising (TV, print, online) or direct mail campaigns
Owned media - Communications managed through internal platforms, such as your own website or social media platforms
Earned media - Editorial coverage or media mentions reported by third parties, such as news organizations, external social media channels or word of mouth
Media can also be classified as old media or new media

5. Old Media
Old or traditional media includes broadcast and print sources such as TV, newspaper, radio, magazines and flyers
Key characteristics:
- Typically one-way communication
- Delivered at a specific time
- Limited geographic or jurisdictional reach
- Strives to maintain journalistic integrity and standards

6. New Media
New media is content that is easily accessible on devices through the internet, such as online sources and social media platforms
Key characteristics:
- Interactive
- User-driven
- Borderless
- Functions in real-time

7. Where do you get your news from?

8. The News Media
The news media play an essential role in contributing to a well-functioning democracy
It is their job to inform citizens about current affairs and ensure accountability and transparency from our elected officials and governments

9. Fake News
There are those who do not always adhere to journalistic standards and ethics
In this digital age, with the emergence of citizen journalists and ‘fake news’, the existence and continued scrutiny of the free press is essential

10. Have you come across ‘fake news’? Do you know how to spot it?

11. Facts vs. Opinions
In most cases, the news media provides factual coverage to inform the public without letting opinions (biases) interfere
The news media also produces opinion pieces or editorials, where their editorial team, columnists or pundits will openly share their opinions and analysis (commentary)

12. Are these statements Opinion or Fact?
The government has allowed the debt to spiral out of control
The government has invested in a grant to build new playgrounds for Alberta schools
The best way to support families is to increase support for childcare
The graduation rate has increased two percent among Alberta students over the last two years

13. Why is it important to know the difference between fact and opinion
Why is it important to know the difference between fact and opinion? Why is it important to read multiple sources of news?

14. The Roles of News Media in an Election
Report on the developments of an election
Provide a platform for candidates to get their message out
Provide a platform for citizens to communicate their concerns and opinions
Promote debate between the candidates
Advertise the election process to voters
Report on the election results

15. Alberta Newspapers Calgary Herald — www.calgaryherald.com
Edmonton Journal —
Edmonton Sun —
Calgary Sun —
Lethbridge Herald —
Red Deer Advocate —
Medicine Hat News —
Grande Prairie Daily Herald-Tribune —
Fort McMurray Today —

16. Debrief
How do the media influence the health and strength of our democracy?
Do you share news through our social media channels? How do you know if it is credible?