1. Chapter 2 Decision Factors
Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved

3. Meeting Prospectus / Meeting Analysis
Defined objectives & benefits to organization
Analysis of comparable recent events
Estimate of attendance volume
Attendee demographic & geographic distribution
Benefits of attendance to stakeholders
Estimated budget differential
Best practices to support org. objectives
Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved

5. Return on Investment (ROI)
Expression of the relationship between the cost of a program and the benefit accrued to all those involved.
Return on Event (ROE)
Return on Marketing (ROM)
Return on Objectives (ROO)
Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved

7. Meeting Profile What? Type of event Why? Objective Who? Participants
When? Proposed dates
Where? Destination
Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved

9. Financial Considerations
Organization’s Budget
10-20% Contingency
Lock in exchange rate
Attendee’s Budget
May not be negatively impacted
Fully inform in advance
Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved

11. Participant Demographics
Organizational
Socio-economic
Ethnic or cultural
Language proficiency
Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved