1. Evaluation of Organisational Public Affairs Strategy
Matt Barclay
42 Queen Street
Edinburgh
EH2 3NH
Aim
Introduction of a new role at Community Pharmacy Scotland (CPS) of a Public Affairs officer
This role is a first for the organisation but is used in other similar sized organisations
The impact of this role to support highlighting of the positive contribution of community pharmacy and support the strategic messages of the organisation.
Plan
Consider internally our current capacity for proactively dealing with Public Affairs queries and promoting community pharmacy
Gain support from CPS Board by ensuring role fits strategic objectives
Consider the job specification of the role which is new to the organisation
Gain understanding of how best to conduct interviews and have role in place within agreed timescale
What support will the individual recruited require to make a success of the role? Do
Reached out to similar organisations within network and sourced opinion and materials to inform what the role of Public Affairs officer would offer which was different from current set up
Set up Board paper to align new proposed role with new resource requirements alongside strategic objectives and current landscape
On Board approval worked with appropriate team members to devise interview process and competency criteria
Study
Board recognised the potential of the role and approved the criterion of the role
High numbers of strong candidates were screened and interviewed as part of the process. This was largely an unknown as it was not an area CPS had ever recruited for.
Act
Next steps are to measure the impact over the coming months and years against the competencies and job specification.
This can be measured through member feedback/engagement, internal team feedback and stakeholder engagement
Acknowledgements
Amanda Rae CPS, Zoe Long PSNC