1. PRESENTATION BY IZZY KIVER
PCAM FOR FITNESS BUSINESS CONSULTANTS
A six-minute presentation on how to scale a fitness consulting business from mid-level revenue to enterprise enterprise growth through upscaling your service delivery offer as a complete solution for fitness business growth
PRESENTATION BY IZZY KIVER

2. PCAM: COMPREHENSIVE CLIENT SOLUTION
PCAM or Premium Client Acquisition Model is the missing piece in your fitness business consulting formulation. By offering your client a comprehensive solution to service their customers and retain them for long term you are able to offer a higher ticket client solution.
Joint venture partnerships to spread the branding and create partnerships with audiences in their niche
90%
Demonstrate advanced user acquisition methods through FB PPC and Social.
70%
STEP 1
OUTREACH: Packaging/Messaging
50%
Include advanced sales training, scripts and sales team development
STEP 2
ACQUISITION: Sales Training & Dev.
During this stage you train your client on how to package a high ticket offer and align all social CTA’s to render a single offer.
30%
STEP 3
SCALE: Reaching high 6 figures with FB
STEP 4
RETENTION: JV Strategy

3. LACK ENTERPRISE STATUS & BRAND DEVELOPMENT
You run key-man risk in your operation. Difficult to scale and spend all of your time in the business instead of on the business.
You run risk of failed strategy sessions. Failed strategy calls. And inability to scale up and hire better sales consultants.
PRIMARY SALES
PERSON
LOW TO MID-LEVEL SALES TEAM
YOUR
CURRENT
CLIENT
SOLUTION
GET MORE CLIENTS USING FACEBOOK ADS 01 02 03
LACK ENTERPRISE STATUS & BRAND DEVELOPMENT
Your ability to reach enterprise level is stagnant and you can’t go much farther than running one off clients for 3-6 months with very low retention rate.

4. MID LEVEL GROWTH STAGE 1 STAGE 2 STAGE 3 2016 DFY FB ADS
Set and go. You are the primary sales person running the strategy sessions.
STAGE 1
DIY FB ADS + SALES
You teach the client how to run their own FB Ads and you provide sales training for the client.
You hire the sales people and train them. ?
DFY FB ADS (2)
ENTERPRISE GROWTH
STAGE 2
STAGE 3
2016

5. Decreased LP Conversion
EXISTING CONSULTING MODEL 0% 0%
50%
50% 0%
Packaging
Messaging
Sales
Scale
Retention
Low FB ROI
Decreased LP Conversion
High CPA
Lower FB ROI
Low LTV
With weak packaging it’s hard to sell high ticket fitness packages and get back highest ROI from each lead.
No hits going to your LP from outside social. Your efforts act independent from clients social media structure.
No clear sales structure or process for 5 minute calls on leads, or strategy session structure. No team training.
No Geotargeting or advanced knowledge of what makes your market tick.
No word of mouth or systematic team work with other business owners. Business growth stagnates. No referrals.

6. Increased LP Conversion
PREMIUM CLIENT ACQUISITION MODEL
100%
100%
100%
100%
100%
Packaging
Messaging
Sales
Scale
Retention
Higher ROI
Increased LP Conversion
Lower CPA
Higher FB ROI
Higher LTV
With better packaging it’s easier to sell high ticket fitness packages and get back highest ROI from each lead.
More hits going to your landing pages from other organic social media sources = more LP hits and conversions
A better sales structure with a premeditated process for 5 minute calls and proven process for consultations.
With advanced geographical data it’s easy to scale into your ideal clients markets and get consistent ad ROI.
Using Joint Venture partnerships you can utilize partnering businesses to attract and spread word of mouth.

7. THE NUMBERS DON’T LIE

8. ENTERPRISE GROWTH 25% 50% 100% 18.5% Tiered Packages Raise Prices
Upgrade your service offering into tiered packages.
ENTERPRISE GROWTH
Here’s how you can achieve enterprise growth following three simple protocols.
Raise Prices
50%
Raise your prices in exchange for a more comprehensive solution.
Increase Market Share
Dominate your market by offering enterprise level packages that entry level marketers can’t offer.
100%
While completely removing yourself from your business and treating your company like an enterprise vs. a small business.
18.5%
ONLY

9. 3 TIERS OF SERVICE $25,000 $10,000 $50,000 TIER 2 TIER 1 TIER 3
Medium Range/Franchise E.g. Multi Club Pilates/Anytime Fitness Franchise (Revenue upwards of $500,000/annual)
$25,000
TIER 1
Start ups e.g. Joe’s PT Studio/Crossfit (Revenue Upwards of $75,000/yr).
TIER 3
 Corporate Multi Location (LA Fitness, 24 Hour Fitness, Lifetime) (Revenue Upwards of $1 MM/ Annual) 
$10,000
$50,000
3 TIERS OF SERVICE

10. PRESENTATION BY IZZY KIVER
KIVER CONSULTING
The world's leading expert in coaching and consulting services growth.
APPLICATION
MARKET PROCESS ILLUSTRATION
PRESENTATION BY IZZY KIVER
Acquire: High value sales team Offer: 3 Tiers Service
Receive: $10k-$50k consulting agreements
izzykiver.as.me
Phone number:
Izzykiver.com/pcam