1. carbon heroes From web to mobile – the evolution of online journey sharing April 25th 2013

2. The longest journey starts with a single step

3. Connected Devices

4. The longest journey starts with a single step Product Category 2012 Unit Shipments 2012 Market Share 2017 Unit Shipments* 2017 Market Share* 20122017 Growth* Desktop PC148.412.4%141.06.0%-5.0% Portable PC202.016.8%240.911.0%19.3% Tablet128.310.7%352.316%174.5% Smartphone722.460.1%1,51667%109.9% Total1,201.1100.0%2,250.3100.0%87.3% Smart Connected Devices by Category, Shipments, Market Share, 2012-2017 (units in millions)1 1 Source: IDC

5. Native Apps vs. HTML5 Apps vs. HTML5 Android vs. iOS Hybrid Native Apps with HTML5 wrapper Fragmentation Version control Functional inconsistency The longest journey starts with a single step

6. clear that mobile was now the company's be all and end all "To say that mobile is important to Facebook is the under-exaggeration of all time" last quarter, users spent more time with Facebook on their mobile phones than on the desktop

7. The longest journey starts with a single step as important - if not more important - than television the most immersive & best state-of-the-art Facebook experience

8. The longest journey starts with a single step Desktop Function vs. Mobile

9. The longest journey starts with a single step Mobile App – Journey Planning Dynamic planning – more touchpoints

10. The longest journey starts with a single step Mobile App – Data Accuracy Routes, speeds = mileage & carbon data Privacy issues.

11. The longest journey starts with a single step

12. Craig Barrack M: 07957 18 78 98 E: craig@carbonheroes.com T: @carbonheroes F: facebook.com/carbonheroes