1. Some Assistance May Be Required
When giving difficult choices to your users, you need to ensure that you give as much guidance as possible.

2. Guidance Brief: smallest amount of info that will help
Timely: placed so user encounters it when they need it
Unavoidable: format in a way that ensures that user will see it.
Guidance

4. Omit Needless Words Reduces noise level on the page
Makes the useful content more prominent
Makes pages shorter, allowing for easier glancing and scanning without scrolling
Omit Needless Words

5. Instructions must die
User won’t read instructions until after unsuccessful muddling through
Eliminate instructions by making things self-explanatory

6. People won’t use your website if they can’t find their way around it.
How do you create a clear simple and consistent navigation?

11. Hierarchy
using signs to guide you

12. Sublist
Then you choose from the sublist

14. Card Sorting and User Flow
test your navigation and organization

16. Design User Flow
No back button

17. What is Card Sorting?

18. Card sorting is a great way to become familiar with Information Architecture and user-cenetred design
Information architecture refers to the organization of the information on your website and how it all fits together.
Card sorting will not magically sort out your Information Architecture. It will, however, allow you to spot actionable patterns in the way your users think about web content.
Card Sorting

19. Information Architecture
Navigation
Search
Classification (the way you organize items into categories, subpages into pages etc.)
Labeling (the way you name your pages, categories, levels of navigation)
Information Architecture

20. Good Navigation Starts With Good IA
IA refers to structure of information on a website depicted by
site maps
diagrams
spreadsheets
Navigation refers to elements of an interface that people use to make their way through that structure
Menus
Breadcrumbs
links
Good Navigation Starts With Good IA

21. Bad IA happens everywhere
Bad IA website happen often because the IA is created from the business structure rather than the user’s needs
Also for larger site, bad IA happens because of lack of content strategy
Managing content is crucial for websites that are large or frequently updated. Content strategy covers processes like:
who updates the website and how often,
the system for managing old or out-of-date content,
maintaining the taxonomies for content on the website (tags, types, categories, labels).
Bad IA happens everywhere

22. Card Sorting is
Quick
Cheap
useful
How Card Sorting Helps

23. When to use Card Sorting
classifying the products in an e-commerce store,
organizing questions in an FAQ section,
untangling a complex site map.
When to use Card Sorting

24. Open or Closed? Open Card Sorting Closed Card Sorting more flexible
Users are free to organize the cards you supply into groups that make sense to them
Then come up with their own names for these groups.
They are also free to rename cards or make their own suggestions for new cards if they wish.
Categories or labels are fixed.
This is useful when you want to understand how users fit content into an existing structure.
It’s also used when new content needs to be added to a website.