1. “Solar Plan” "Solar Villa" at Lake Dian, Kunming
Proposal for the real estate project
with cultural tourism concept
Shun Tai Enterprises

2. FOREWORD
The objective of the project are: On the southwest coast of Lake Dian we want to develop and construct an international and ethical project, "Solar Villa” , with a concept of cultural idea as it's theme , covering the arts , tourism, exhibition and pension industry.
In line with the Western Development Strategy of China(WDSC) to promote South-West region to further deepen the reform and opening up , and to docking the wave of Internationalization, we are ready to set up the site of "China Forum on Lake Dian" in "Solar Villa” , which designed to attract more domestic and foreign merchants and individuals to join the WDSC and to promote healthy and harmonious development of the south-west region of China . We actively promote our culture and the arts industry as well as promote regional economic and employment growth.
The project covers an area of 2.33 km2 of land, with a total investment of 2.6 billion, In three phases, 5-6 years to complete .

3. CATALOGUE Summary of Objectives Project Background Project Structure
Operation Project
Operating Plan

4. OBJECTIVES Solar International Villa
On the southwest coast of Lake Dian we want to develop and construct an international and
ethical project, "Solar Villa” with a concept of cultural idea as
it's theme, covering the arts , tourism , exhibition and to enjoy a life in retirement.
China International Forum on
Lake Dian
Set up the site of "China Forum on Lake Dian" in "Solar Villa” to attract domestic and foreign business people and celebrities.
To create a “Training Center for International Business" and a club for the development of private enterprises in the south-west.
Initiative to create and set up a "Solar Venture Capital" Foundation.
The theme of the art integrated Villa
Construction of the Solar International Sculpture Exposition Garden, the artistic creation of national industrial center
Establish a "Business Exhibition Park" for the international and national art.
Restoration of "National Art Institute" cultural sites , and preparations for the Solar University of the Arts.
Solar
International
Villa
develop 1.67 square kilometer of land, and built a small Villa with the southwest national conditions and customs on it.
Build a Solar Eco-art Village and a Solar International sanatorium.
To build a place for producting, learning, researching, commercial, tourism, exhibition and retirement dwelling.
the complex real estate of tourism and culture

5. CATALOGUE Summary of Objectives Project Background Project Structure
Operation Project
Operating Plan

6. Background 1.Project Location Project Location
It’s located in the south bank of Lake Dian , which is famous scenic
tourist area of Kunming City in Yunnan Province——Jinning County
Jinning County is the birthplace of Dian Culture. Navigator Zheng He's native place. One of the world's leading phosphorus -producing city. It's located in the south bank of Lake Dian , which is the central of Yunnan. It has an area of 1391 sq km, and a population of 280,000.
Kun-Luo Road, Kun-Yu highway and Yu-Kun Railway are all run through the County. On the wharf of Kunyang, you can reach every port of Lake Dian by boat. There are monuments like Meishucunian Precambrian-cambrian system boundary stratotype section ， Dinosaur fossils and footprints in the Xiyang Villaship, a former site of the Lake Dian County during the Han Dynasty, the Guanyin frescoes, stone inscription about General Shi,Panlong temple,and so on。
Jinning County is called "Flower City in the Highlands" .
The production, the value of output and the total planting
area of cut flowers are the 1st place of China.
The project is located in the south bank of Lake Dian .
Lake Dian is on it's north side, and Yu-kun highway is
on it's south side , the distance to the center of
Kunming city is just about 40 km.

7. The project site location is in the northwest of Jinning county
Background
1.Project Location
North
Project Location
The project site location is in the northwest of Jinning county

8. Background 2. Policy Context Macropolicy
On the 17th National Congress of the Communist Party of China , they determined the important goal to build a moderately prosperous society in all respects are “continuing to enhance the capacity of sustainable development, improving the ecological environment, increasing the efficiency of resource use significantly , promoting harmony between man and nature , adhere to the development of production, affluent life and sound ecological environment for the whole society ”.
The notification about 《A number of developing the western regions of policies and measures》by the State Council are pointed out:” For some time to come , the key tasks for carry out the movement of strategic exploration in the west are : To speed up infrastructure construction ; Strengthen the protection and construction for the ecological environment, to promote the development of the unique western tourism , to promote the development of the educational technology and culture-public health undertakings. ” And put forward a series of preferential policies on tax revenue and land, and so on.
　 In the list of《Implementing the Catalogue of Priority Industries for Foreign Investment in the Central-Western Region》, the project is to encourage investment in 13 categories (tourism) of Yunnan-related industries.
　 Commissioned by the State Council, Chinese Academy of Social Sciences, made the " Eleventh Five-Year Plan on the grand western development program research" the report are pointed out : Implementing the grand western development program , the existence of the problem is: 1. Uncoordinated investment environment, reform of the lag; 2. Domestic and foreign private capital investment in small, inadequate follow-up to the transfer of the western region; 3. The lack of the supportness by the sustainable development of local industries;So , in the future , these issues must be improved and solved by policy support.

9. Background 2. Policy Context industrial policy
The 《 Outline of Culture Development during "Eleventh Five-Year Plan" Period 》
are pointed out that:
“At the present stage , the objectives and the process of China's cultural development and the level of well-off society are also incompatible, cultural institutions and mechanisms to improve the socialist market economic system , further expand the opening to the outside world are also incompatible, the quantity, quality, variety of cultural products and services, and the people's growing spiritual and cultural needs are also incompatible, the international competitiveness of cultural products is still weak. Facing the new situation, we have to strengthen the sense of urgency , responsibility and mission, grasp the important strategic opportunities about the development of our culture, to promote the cultural innovation and the great rejuvenation of the Chinese nation. "
The 《Outline》clearly states that:" During "Eleventh Five-Year Plan" Period , the average annual growth rate of cultural industries was significantly higher than the economic in the same period , and it has increased the proportion of gross domestic product.“
The 《Outline》emphasize that:"Adhere to inherit and carry forward the fine traditional culture, absorb and learn from the world of outstanding cultural achievements, the cultural innovation is always the strategic basis of cultural development and is always our driving motive actively promote the culture and economy, science and technology integration development, to improve the capability of independent innovation of China's culture positively. Taking care of the 'going out' major projects and programes of culture , making full use of international and domestic markets and resources, participating in international cooperation and competition actively, strengthenning cultural exchanges with foreign countries, expanding international cultural trade and the space of cultural development,......"
The 《Outline》are also clearly states that ， increasing the investment of the central-western culture, cultivate talents , and a series of related initiatives.

10. Background 2. Policy Context local policy
Yunnan People's Congress was throughed by local legislation,《The Promotion of Foreign Investment Regulations》, on March 31, 2006 , to determine : Encourage foreign investors to invest in the following areas: One,......tourism industry; Three , high-tech industry, information industry;Four , cultural industries;Five, education and health undertakings ; And enjoy a serials preferential policies, such as land, taxes.
In 《Yunnan Pillar Industry Plan ( )》, which published by Yunnan Development and Reform Commission , tobacco, non-ferrous metallurgy, biological resources, tourism, cultural industries, hydropower Industry, medicine are all the pillar industries of Yunnan , and have some encouragement and preferential policies for the investment.
According to the 《Yunnan Tourism Master Plan( )》 , 《Double Tourism Development Plan( )》,which approved by the Yunnan provincial government , put forward the suggestion of strategic planning about building the "six major tourism product base" as the center of " Grand Central Yunnan Kunming International Tourism Zone ", and put forward policy initiatives "Focused and Concentrate on the Development and Construction ".

11. Background 2. Policy Context Local Initiatives
　 《 The "Eleventh Five-Year Plan" about Tourism Development in Kunming》are pointed out that:
The development of the tourism industry has new opportunities because of the upgrading of the world tourism products.” With the improvement of living standards , culture-oriented travel , vacation tour and Eco-tourism will be the three major tourism trends.” We need to develop the compound tourism products of Kunming in the future. We must promote the tourism products from a single type of tourism to the compound type of tourism, leisure, vacation, health, exhibition and business. We must promote to change the government tourism investment to the diversification of tourism investment. We must make new breakthroughs in show the cultural connotation and develop the cultural characteristics.
《Plan》 are emphasized that : culture is the soul of tourism , we must promote to combine the tourism and cultural.” At present, we are seeking the support of culture for the tourism industry .
In the development and construction of “ tourism area around the Lake Dian ” , 《Plan》 are emphasized that : We must seize the opportunity of the construction of a modern Kunming , to build the tourism area around the Lake Dian to an International Holiday Resort for Southeast Asia. And we must invent realestate tourism products, construct a Tourism-Vacation Area with historical and cultural experience in Jincheng and Xinjie.
　 The key points about Urban Planning and Development in Kunming(latest) :
We will adopt a new model of urban development, around the Lake Dian we will building new Villas in Chenggong(on the east coast of Lake Dian) , Jincheng and Xinjie(on the south coast) , Kunyang and Haikou(on the west coast).

12. Framework : Item composing
Solar
International
Eco-Village
International Sculpture Exposition Park
Art Creation
Center
Solar International Sanatorium
Solar Villa
cover an area of : 1.67 km2
building area :700 thousand m2
landscaping ratio :≥40％
"National Art
Institute"
District
The open structure of the group of small Villa with national characteristics.
Lake Dian Forum Enterprise Training Center

13. CATALOGUE Summary of Objectives Project Background Project Structure
Operation Project
Operating Plan

14. Framework : 1. International Sculpture
Exposition Park
The Exposition Park will be an area of 0.67 km2,
a world-class sculpture park in the world,
and the largest open sculpture park in southwest
of china , and also as a world-class sculpture
display base.
Set up the Arts Council of the International Sculpture Biennale, call for Sculpture Creation Programs and works from the world ; Held an international sculpture exhibition every two years in Kunming as a standing item on Cultural Festival; The winning entries will be permanently displayed in the Sculpture Park.
The Exposition Park will be built at the center of
Solar Villa, and it will be the new tourist
attraction of Lake Dian as a tourism zone.
The international art forum and commercial
exhibition will be held in the park.
The goal of design and construction for Exposition Park is
integrate it with Solar International Eco-Village ,
Solar Art Creation Center and Enterprise Training
Center , integrated operations of culture, tourism,
business integration.

15. Sculpture Exposition Park
Framework : 1. International Sculpture
Exposition Park
Exhibit
Area
Indoor
Display
Art
Creation
Center
Supporting
Business
District
Sculpture Exposition Park
Cover an Area of: 0.67 km2
Building Area : 160,000 m2
1 mu = m2
Items
Exhibit Area
Indoor Display Area
Art Creation
Center
Supporting Business
District
Cover an Area of: mus
500
100
300
Building Area ： 10,000 ㎡ 5 8 3

16. A B C D Framework : 1. International Sculpture Exposition Park
Functional planning of the Indoor Exhibition Hall -- Services and Facilities in Lake Dian's International Forums and Regional Investment
Reflecting the experience of the reform and opening up in Southwestern Region , and the focus of the reflection is the party and government leaders(from Comrade Hu Yaobang to now) take the greatest care of the Southwestern Region's economic development and preferential policies.
Displaying and demonstrating modern Chinese nation and the international sculpture and other arts and crafts works and the introduction of Designing Works in the room
Displaying the graphic, audio-visual , on behalf of the works , and some pictures about the introduction of folk culture and historical evolution in Southwestern Region of China
As the permanent meeting place and assembly hall for International Forums in Lake Dian(including International Art Forum and South-East Asia Regional Economic Cooperation Forum) A
Displaying the Development of Southwest Social
Displaying the International Forum Hall of Lake Dian
Displaying Sculpture Works of Art B C
Displaying Yunnan Folk Culture D

17. The features of the residential area in Solar Villa
Framework : 2. Solar International
Eco-Village
Solar
International
Eco-Village
（residential zone）
The Planning
and Design for
Eco-Village
Area of km2
Green ecological residential area with Art and the National Customs.
The total floor area :
0.4 km2
Average household size:
200 ㎡
Lots of sculptures and trees
The features of the residential area in Solar Villa
High-end garden residential community for entrepreneurs and artists
Solar International Business Training Center and Southwest entrepreneurs Sharon's Club
property management
centre(office)

18. Framework : 3. Solar International
Arts Center
We will adopt the Chinese and foreign classical and national architectural style to make the personalized design
Property will open business by the form of combining
the sales and rental.
Each studio covers an area of m2 , deciding the space composition according to needs.
Functional Concept
Planning Design
Property Form
A group of Traditional National Crafts and Artwork Making Workshops for display.
The Agglomeration of SOHO Studio for various types of modern artists.
The integration of creation, production and sales for artworks.
In the region of International Sculpture Garden and of the complex around the square.
The total area is 0.2 km2, and it will be integrated with the service of cultural tourism
One part of these buildings is used for housing , one part is used for shops , and one part is used for SOHO.
We will
turning it
into an
Art Market
and
Production
Field in
Southwest
of China

19. Framework : 4. Solar International
Sanatorium
　 The Reasons of the Construction
Our society is entering the aging population, the aging population has reached 11% of total population. To 2020, the country's aging population will reach 240 million, accounting for 16% of the total population.
A considerable part of the first generation of private entrepreneurs in China are gradually enter the stage of aging. As the social elites who have the experience of hardships , they need good nursing-home to spend their twilight years.
Lake Dian in Kunming has a comfortable environment , beautiful scenery , feel the Spring Warmth all year round , is the best nursing-home for Aged People in China.
The main customers of Solar Villa are entrepreneurs and artists , the local environment , the project's development and construction , is not only to create a good international high-end nursing-home , but also provide the efficient platform for the entrepreneurs and artists mutual exchange and attract foreign capital by Entrepreneur Training Base and Lake Dian Forum.
The nursing-home project has a very convenient procedure in the aspects of approval , go through land formalities and preferential policy. This will ensure that we can minimizing the risk to the land of employing and biding after the combination of the project and Solar Villa.

20. Framework : 4. Solar International
Sanatorium
Purport ： To create a harmonious community for Aged People to work and life.
Vision ： To create an international top-level community for Aged People in the
South West of China and won the favor of the overseas people living in Southeast Asia. 1 2 3
An international top-level community for Aged
To meet the Health Care Needs for the Aged
We should establish a home-based elder
people supporting pattern for development and operating.
Community Orientation
Covers an area of 0.2km2, the average is
m2 per house
The main design style is Chinese style of
courtyard
The property can be sold , rented ,
repurchased
Product Positioning
The main customers are entrepreneurs and
artists
The investment clients and other customers service and support.
Target Customer

21. Framework : 5. Restoration Project for
Cultural Remains
"National Art Institute" Summary
In 1937, when the Anti-Japan war which was triggered by Lu Gou Qiao broke out. The National Hangzhou Art Academy got an order to resign to Kunming, and during this process it re-united with Peking Art Academy to form a new University as National Art Academy. In 1939, it arrived at Kun Ming and located in Jing Ning County, Xin Jie Xiang, An Jiang village (The former An Jiang Village of Cheng Gong County.) Later it had been force to Bi Shan, Chong Qin because of the coming war. In 1945, the anti-Japan war ended. And the University moved back to Hang Zhou until today. Now it is known as “China Art Academy”.
The original National Art College took advantage of five ancient temples such as Yuhuang Temple et al., and hired some villagers’ houses as classrooms and dormitories. Five departments including Chinese Painting, Western Painting (Oil Painting), Music and so on were set up. And there were more than one hundred teachers and students. Teachers of every department were famous experts and scholars of country, including Chinese painters such as Tianshou Pan, Fuzhi Wu, Zhenduo Zhang, Yun Pan, Fei Chai, Guiyuan Lei et al.; Western painters such as Ganmin Fang, Shuhong Chang, Liang Guan; and musician Xueyong Tang et al.. Many students in those years of Anjiang Village Art College had been famous artists and professors home and abroad, such as international famous Chinese painter Guanzhong Wu; oil painting《Founding Ceremony》painter Xiwen Dong; well-known painter and professors Guanhua Gao, Jike Li, Fuhui Liu; well-known art historian Pu Ruan, and the first generation high sound singer of our country Quan Zhang and so on.
Yuliang Guan, a famous international artist, who had conscience and history responsibility as an artist, deeply realized important significance of National Art College to Chinese art history. He firstly suggested that it was necessary to protect and modify the site of "National Art Institute" , and made primary programming and design. It will reserve such part in programming planning, and make it as a part of new founding Solar International Art University to carry out.

22. Framework : 5. Restoration Project for
Cultural Remains
"National Art Institute" District in Anjiang Village ,
Xinjie Township , Jinning County , Kunming City
Establish the monument of the "National Art Institute"
It was carried out in the line with the Mr. Guan Yuliang's scenario , the principle is conservation and restoration of the original cultural relics ; As far as possible to retain the original construction, the reinforcement of the endangered building ; Regulation the pond, planting lotus, reeds and other ornamental plants in it. The removal of civil houses and built the monument .
As a historical heritage , patriotism education exhibition room and cultural tourism projects detailed-planning design by the local government and relevant experts and scholars.
The Preparatory Office of " Solar International Art University ”
Reconstruction the Solar International Art University on the basis of National Art Institute by attracting private and international capital.
The post-oriented education will be the main education of Solar International Art University , it will offering Chinese and Western art , Sculpture , Mural , Pottery, Garden art , Animation production design , Music , Dance , Television and other courses. In accordance with the law of the international art education for School Running , With the cooperation of Chinese and foreign brand-name schools , advertise for the international teachers and students . In order to create a first-rate University of the Arts.
The establishment of schools, construction-related investment and planning will be described by other draft.

23. Framework : 6. Forum and Training Center
Establish the Lake Dian International Economic Forum
and Enterprise Training Center in Solar Villa
　 Enterprise Training Center
Establish the Enterprise Training Center in Solar Villa
Training Curriculum : Modem Enterprise Management Curriculum
The purpose is to improve the quality of management for private enterprises
Hire domestic and foreign experts and excellent entrepreneurs , theory
unifying practicality
Private Entrepreneurs in Southwest Club
Lake Dian Forum
Establish the Lake Dian Forum
Separately setting up South-East Asia Economic Cooperation Forum
Separately setting up Lake Dian International Arts Forum
In the Solar Villa with Training Center
Private Entrepreneurs in Southwest Club
The purpose is to promote the healthy
development of private enterprises in the
south-west
The site area is 66,667m2 , including
classroom , conference room and
resort hotel rooms.
The Program for Enterprise Training Center and International Economic Forum
The creation of Solar Risk Investment Fund
Based on the norms of venture capital to launch
the establishment of venture funds
The key objects are Venture Enterprises in South West
Manage these enterprises in accordance with
rule-based venture capital enterprise
Implement the promotion action in South West.

24. Framework :Diagram of the Project Team
"National Art
Institute"
District
International Sculpture Exposition Garden
Solar Sanatorium
0.2 km2
Eco-Art Village
0.8 km2
(Training Center)
Arts for the Production Center
Sculpture Garden Court
Exhibition Hall 033 km2
Sculpture Square
0.33 km2

25. Framework : 7. Structural Parameter
Expectant Guideline of the Overall Plan about
the Concept of Solar Villa Project
Site Area
Property Form
Land Character
Building Area
Remarks
Total
2500mu
Integrated low-density
Culture ＋House Integration
700,000㎡
Reference data
1. Eco-Village
1200mu
Houses
Residential Land
400,000㎡
Volume :0.5
Including :Training Center
100mu
Meeting Room /Guest Room
Education Land
50,000㎡
Volume:0.75
2. Sculpture Garden
1000mu
Square ＋Building
Tourism Land
160,000㎡
Volume:0.25
Including :Lawn Square
500mu
Green Grassland
Art Gallery
Exhibition hall
Arts Center
300mu
Shop /Workshop
80,000㎡
Business support
Shop
30,000㎡
Volume:0.5
3. Sanatorium
Welfare Land
140,000㎡
Volume:0.7
1 mu = m2

26. Expectant Guideline of the Product of Solar Villa Project
Framework : 　8. .Product parameters
Expectant Guideline of the Product of Solar Villa Project
Salable Property
Distribution State
Saleable Area
Sales Price
Expected Earning ￥
1Art Village Housing
Forward Delivery Housing
350,000㎡
5000/㎡
1.75billion
2 Sanatorium
Sales or Hire of the complete apartment
140,000㎡
4500/㎡
0.63billion
3 The Studio of Arts Center
Tailor-made/Hire
80,000㎡
0.4billion
4 Stores
30,000㎡
0.15billion
Total:
600,000㎡
2.93billion
Unsalable Property
Use
Site Area
Floor Area
Capital Appropriation
5Square of the Sculpture Garden
Cultural Commonweal
Tourism
500mu
6Exhibition Hall of the Sculpture Garden
Holding Rental
100mu
50,000㎡
0.12billion
7Enterprise Training Center
8National Art
Institute
Commonweal Exhibition Hall
50mu
10,000㎡
0.01billion
750mu
110,000㎡
0.43billion
1 mu = m2

27. CATALOGUE Summary of Objectives Project Background Project Structure
Operation Project
Operating Plan

28. Operation 1. Operational Stage
Overall Planning 　 Unified Operation 　 The Easier Part First
　 Implemented in Phases 　 Rolling Operation 　
Complete and acceptance of the project/Customer Check-in/Business started to run/Amendment to adjust the project/Start building the latter part of the design group/Other follow-up activities
The Fourth Phase
The Third Phase
The Second Phase
The First Phase
Construction and Operation of Project
Development and Construction
of Project
It takes three to five years: Municipal Conveyance/Contract Land Procedures/Certificate for land rights/Project design/Project construction/Merchants selling
It takes one year: Adjustment and Approval the Control Regulation/Audit of Land Development Program/Approval Land development procedures/Merchants/Land Acquisition Procedures
Primary Land Development
It takes one year: Investigation and Demonstration of Project/Project-Establishment/For Approval and Processing/Initial Investment
Research and Approval of Project

29. Short-term sales-up potential
Operation　2. Pre-Operation Process
The First Phase of " Solar Plan " is the
Primary Land Development
Planning-Approval-
Cleanup-Construction
Project Site Selection
Investigation and
Ascertain the Right
Long-term prospect
Current sales of public products account for 38% of
The Total Level Planning and Design Approval the Sign of Planning
Clear the Project Land and Transact the Procedures for land
Facilities design submitted for approval Supporting the construction of water circuit
Meeting
, Consultations
and Signing
with the
Landowners
and Government
Departments
Project selling only
Purely import
Doesn’t take
Submit the
Research
report and
Preliminary
scheme
High unit price
High profit margin
Project
Establishment
and
Investigation
Short-term sales-up potential
Strong Swiss brand with original import concept
Submitted and
Approval the
Project Report
Merchants Selling into the Second Phase

30. Coordinate Relationship on the Prior Period
Operation 3.
Coordinate Relationship on the Prior Period
Target customers: Domestic and foreign
Investment and Selling Target
Government:
Development and Reform Department in Jinning County , and Tourism Management Department in Kunming
Functional Department : Urban
Development Departments/
Environmental Protection
Department/
Transportation Department/
Garden Departments
Project site : Local Land
Management Agencies
Prophase Operation
Provincial Government Management organization Involved in Special Projects : Cultural Departments/Cultural Relics Departments/Civil Administration Department and so on
Planning and Design Department/Architectural Design Department

31. Operation 4. Operational Model2 3 1
Combined operations of the Program by Guoguang Company 、Shuntai Company and Hexie Company
The project is very large and it has complicated procedures , huge investment and long period of investment
Need for all parties Integration of resources , in close collaboration with each other / coordinate the relationship between various departments / especially in the examination and approval of land
Co-operation with the local government to completed the first phase
The approval process relating to government is very complex , convenient to speed up progress
The key to the success of the project is to control the land price and the convenient approval procedures
Conducive to coordination with the village
Mr. Guan Yu-liang responsible for the sculpture park project
Mr. Guan Yu-liang design and operation of the Project
Mr. Guan Yu-liang has a very high reputation and Relationship Resource in the business sector.
1: The relevant local government departments should be pre-arranged the work of the business.
2: The three companies responsible for Merchants , Demonstration Project Planning and
Coordination of the higher-governmental organizations.

32. CATALOGUE Summary of Objectives Project Background Project Structure
Operation Project
Operating Plan

33. Main Points － Objective
Plan　1. Land Development Process （Four）
Work Item And Contents
Main Points － Objective
Focus
Operating Division
Six. Infrastructure -Road Construction
Match the Merchants Selling Progress
1. Infrastructure Design
Design Project （Road）
Comprehensive Cost Control
Design Department
2. Infrastructure Construction Plans Submitted for Approval
Coordinate Relevant Departments
Time Control
Functional Department
3. Bid inviting And Commissioned works
Sign Contract With The Contractor
Construction Supplier Selection
Construction Commission
4. Apply for a Construction Permit
Coordination Relevant Departments
Period of validity
5. Construction Stage ……
Construction Management …（Described in a Separate Case） ……
Seven. Invite Investment And Advance Sale
The period is sought from the beginning of Planning Approval…
1. . Development Of Marketing Programs
The Decision Of The Compromise -Modes Of Sale
Campaign Target
2. Preparatory Work For Sale
Advertising Planning -Sales Organization
3. Expand sales……
（Described in a Separate Case）
Note: The plan including pre-work arrangement --
in accordance with a description of the development process of land

34. Main Points － Objective
Plan　1. Land Development Process （One）
Work Item And Contents
Main Points － Objective
Focus
Operating Division
一. Investigation Of the Project
Duration ：40d
1. Investigation of the address selection
To Form the Proposal Reports －Identifying Targets
A. Understanding of the Status of Land and Planning
To Acquire the Planning Proposal Map-Intentional Discussion
Something about Plan And Matching
Functional Department
B. Investigation Of The Land Ownership and Nature
The Possibility of the Land Transfers -Conditions of Sale
The Program of Transfer Mode
C. Geological landscape vegetation for Study
Field Work -The Departmental Investigation
The Landscape of the Town Construction
Engaged with Landlord
D. Geology Meteorological, Hydrological Survey
The Problem of the Town Water System Planning
Water Quality and Source
2 Definition Of Relevant Preferential Policies
To Search the Way for Enjoying Preferential Policies
Preferential Education Project
Local Government
3The road. Hydropower and Other Supporting
Field Work And Departmental Query
Select tourist Resorts Address
4 To Form the Reports of the Research Recommendation
Word Reporter-Suggestion for Evaluation
Confirmation of Target Land
二. Project establishment
Duration 60Days(Alternating with the Above）
1. Signed with the Land-Related
General Target of the Lot
Clear the Responsibility for Their Own
Landlord and Government

35. Plan 3. The Development of the
Financial Budget
Related Indicators
Site Area
Cost Price/mu
Floor Area
Increment Value
Total Cost of the Land
1Eco-Art Village
1200mu
Land Granting Fee of Qitong is 150,000 yuan/㎡
400,000㎡
300,000/mu
District Court with All the Support
￥0.360billion
2Sculpture Garden
1000mu
The Allocation of Land
160,000㎡
150,000/mu
￥0.150billion
3Solar Sanatorium
300mu
Land Granting Fee of Qitong is 100,000 yuan/㎡
140,000㎡
250,000/mu
￥0.075billion
Total：
2500mu
700,000㎡
￥0.585billion
The Financial Cash Budget of the Total Investment of Secondary Development(Does not Including the Rental Income and the Value of the Assets for Sale in the Future)
Land Cost
Other Costs
Total Investment
Expected Sales
Total Expected Profit
0.33billion
1。05billion
1。380billion
1。75billion
￥0.37billion
2Solar Sanatorium
0.075billion
0.42billion
0.48billion
0.63billion
￥0.15billion
3Arts Center
0.03billion
0.2billion
0.26billion
0.4billion
￥0.14billion
4Shop of the Sculpture Garden
0.02billion
0.09billion
0.11billion
0.15billion
￥0.04billion
5Sculpture Square
0.035billion
-0.11billion
6Sculpture Garden Hall
0.10billion
0.12billion
-0.12billion
7Training Center
0.13billion
-0.16billion
8National Art
Institute
0.002billion
0.008billion
0.01billion
-0.001billion
　　　Total：
0.587billion
2.033billion
2。62billion
2。93billion
￥0.310billion
1 mu = m2

36. Main Points － Objective
Plan　1. Land Development Process （Two）
Work Item And Contents
Main Points － Objective
Focus
Operating Division
2. Formal Feasibility Study
The Text and Report for Submitted
Sale and Invite Investment
3. Submitting Report to Relevant Department
Coordinated with Centralized Government Departments
Full Use of Preferential Policies
The Development and Reform
Commission at all levels
Three. The Establishment of Organizational Structure
Duration ：30Days
1. The Establishment of Company's Organization
Registered Project Company
The Registration of Information
Commerce Department
etc
2. The Organization of Company's Organization
The formation of Team work, the Staff Organizations
Definite Person liable
Four. Planning And Design
Duration ：200Days
1. Market Survey
The survey about Target Customer . The Survey about Same Trade
Customer Requirements
Correlated Mechanisms
2. Analysis of the Geographical Location
Analysis of the Conditions of the Target Site Verification
To Determine the Value of the Land
3. Confirmed that Elements of the Overall Project
Submit a Written Report
Outline of Planning Guidance
4. Planning Commission , Conceptual Design
Planning Scheme , Detailed Regulation Control
The Choice about Designer
Planning Research Institute

37. Main Points － Objective
Plan　1. Land Development Process （Three）
Work Item And Contents
Main Points － Objective
Focus
Operating Division
5. Submitted to the Planning Program
The Validation Opinion about Control Plan
Indicators of Commercial and Residential Town
Planning Commission Management Committee
6. Project Planning and Design
Preliminary Design -- Town and Farm Programs
Core Region Of The Town
Design Department
7. The total program-approval
Planning Submissions
8. Construction Design
（ Described in a Separate Case ）……
Five. Procedures for Land
Duration 120d（Alternating with the Above）
1. The Research of Land Access Program
Confirmed that a Comprehensive Options
Cost －Time
2. The negotiation of land transfer
Land Sale (or Lease) Agreement
Something about Reassignment
Landlord -Land Office
3. Land Surveying and Pile Set
PictureS of Pile Set and geological map
Geological Data
Survey and Mapping Department
4. Go Through the Formalities of the Land
Land certificate -The Procedure of Land Tender, Auction and Listing (Commercial and Living)
methods of payment
Land Department
Project of Land Use Clearing
Completing Pile and set on the Border Fence
Closure and isolation

38. Plan 2. Plan Arrangement Operational plan for the project about
Lake Dian's "Solar Villa" of Kunming(Gantt Chart )
Items/Time
(month):
1-2
3-4
5-6
7-8
9-10
11-12
1. Location Studies
2. Approve and initiate a project
3. The establishment of institutions
4. Planning & Design
5. Registration of land
6. Merchants Selling
7. Base Constructions

39. Grasp the opportunity to
Conclusions and Recommendations :
The Benefit Estimation of Investment Enterprises
in the Project ：
　1. Attract Investment ：0.5 billion (yuan)
　2. Investment Income ：A billion (yuan) Cash Earnings 　
B- The formation of the replacement cost value of property
assets 0.4 billion (yuan)
The Benefit Estimation of Local Society in the Project ：
1. The direct increase in taxes and fees
（Business Tax of property sales ）0.17－0.18 billion (yuan)
　2. The benefit estimation of land increment income about 0.1 billion (yuan) 　
　3. Other indirect taxes and fees ：　　　 about 0.2 billion (yuan)
　 The local government can aquire the income tax from the tourism and training after the completion of the project . Project can help the local economic development in other respects :
Directly increase employment opportunities for local government ；
Lake Dian International Forum and Solar Club will be created rare opportunities and conditions for a large number of domestic and foreign businessmen and entrepreneurs . It will bring more business opportunities for the region and enlargement local popularity.
With the completion and operation of International Sculpture Garden , not only produced a new concept of tourism , but also Arts Center will promote the production and promotion of local art trading market.
The construction of Solar Villa will greatly improve the local environment and the quality of life .
In a word : Solar Villa Project , finance is expected to target , viable operation , with high enterprise and social benefit , is a reasonable and feasible programs and investment plan .
Grasp the opportunity to
go beyond yourself

40. Appendix : Similar Project Investment Information in Kunming, Yunnan 3
Ye Yahu Tourist Town
Section : Shuanglong
Village , Panlong Area ,
Kunming
Site Area : 5 km2
Theme : Business and
Tourism
Property :Tourism, leisure
resort
The Initiator :Ye Yahu
Tourism Services 2
Tuanjie Cultural Tourism Town
section :Tuanjie Town ,
Xishan Area , Kunming
Site Area : 7.5 km2
Theme : City tourism
Property :Sightseeing-
type Agriculture
The Initiator :Provincial
Culture and Reform Office 1
Butterfly Valley Health Park
Section : Huanglongqing in
Kunming
Site area : 6.67 km2
of mountain land
Theme : Butterfly Culture
Property : Leisure Vacation
Sightseeing and Popular
Science Education
Health Preserving Park
The Initiator :Provincial
Culture and Reform Office

41. Thank You !
Draft for Discussion