1. Make Facebook work for you
It’s easy
It’s free
&
It works …
and
even Grandma is on it!

2. 1. Use this as your webpage
Folks are more likely to go to your Facebook page than your website. You can link to your page on FullerCenter.org.

4. 2. Update frequently, schedule posts

5. 3. Image quality and sizes
Get it right
at the top: x 315 pixels
& 180 x 180 pixels

6. 4. What items work best?

7. AND “Tag” people in your pics

8. 5. Prompt people to act
Encourage people to click LIKE and SHARE buttons. Use “fill in the blank” statuses. Ask people to answer questions.

9. 6. Build your audience
Invite all your friends to the page you manage.

10. 7. Utilize #Hashtags
Well, not ALL the time. But it’s a good way to get your name in the mix of an issue many people are talking about.

11. 8. Study the insights
Wondering which posts perform best and are most seen on your page? Well,
go check it out!

12. 9. Change your perception
If you still think Facebook is just for kids, think again.

14. 10. Finally, ADVERTISE
It’s cheap and you can target your audience very specifically. You can spend as little as $1 a day and do it for just a day or perpetually.