1. Communities Defeat Terrorism Cinema Campaign
Launch date: 23 January 2019
We are asking all forces and partners, public and private, to support the campaign by:
CT Policing will be launching an eight-week nationwide Communities Defeat Terrorism cinema advertising and social media campaign on Wednesday January 23.
AC Neil Basu will be the national media spokesman. Forces are being their asked to provide local talking heads.
The campaign will encourage the public to report suspicious activity via gov.uk/ACT. It will improve awareness of the threat and what to look out for. It aims to increase the quality and quantity of reports from communities.
The ACT film will be adapted for cinema screens, including interactive questions and a regionally tailored call to action. It will run during film trailers in cinemas – just ahead of Oscars season. It will be supported by social media.
Using cinemas will allow us to deliver our messaging with fewer distractions, more impact and to more hard to reach audiences, such as young people.
Sharing our digital assets on their social media accounts.
Sharing ACT posters and graphics in their office building, display screens and public areas.
Sharing ACT content with staff via their intranet and internal newsletters.
Adapt our news story template for their website to explain why they are supporting ACT and share examples of signs to spot and how to report.
Use external newsletters, website, blogs and other channels to signpost the public to advice on how to report via gov.uk/ACT
Although this campaign asks the public to report concerns via gov.uk/ACT, it may result in increased calls to local forces. Please deal with these calls in the normal way.