1. Visual rhetoric
AP English Language 2014

2. What is it?
Visual rhetoric is a form of persuasion that uses images to create meaning or prepare an argument
Like traditional rhetoric it attempts to persuade
Unlike traditional rhetoric it relies on language and graphic imagery to convey meaning

3. Activity
The picture on the next slide is the second century Roman statesman Aule Metele
It has become the archetype of the noble rhetor or public speaker in Classical Roman times
Augustus Caesar around 20 BC imitated his pose for his official portrait
Examine the picture and note the physical features of the statue that suggests trustworthiness

4. How does this suggest trustworthiness?

5. Ethos, Pathos, Logos
Let’s read to connect these rhetorical devices to visual rhetoric.

6. Archetype Vs. Stereotype
Let’s read!
Now look at page 3 and make a chart with the accoutrements (additional items of dress or equipment, carried or worn by a person or used for a particular activity) and mannerism commonly associated.

7. Examining Examples
Let’s read pages 4 and 5.
The Daisy Girl Ad

8. Examining Examples
The Willie Horton Ad

9. My Example
Using magazines, online ads, or political cartoons, find an example of visual rhetoric
Type a thorough explanation of the visual, answering all questions (in narrative form) on “Visual Rhetoric Questions” here