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GENERIC STRATEGIES COMPETITIVE ADVANTAGE Low Cost Differentiation Cost

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Presentation on theme: "GENERIC STRATEGIES COMPETITIVE ADVANTAGE Low Cost Differentiation Cost"— Presentation transcript:

1 GENERIC STRATEGIES COMPETITIVE ADVANTAGE Low Cost Differentiation Cost
Leadership Differentiation Broad Target MARKET SCOPE Cost Focus Differentiation Focus Narrow Target Michael E. Porter, Competitive Advantage

2 COST + DIFFERENTIATION
FLEXIBLE PROCESSES STANDARD COMPONENTS, PARTS, PROCESSES PACKAGES OF OPTIONS PARTNERSHIPS - SUPPLIERS, BUYERS

3 FLEXIBLE PROCESSES FLEXIBLE MANUFACTURING FLEXIBLE PROCESSES/PEOPLE
MULTI-PURPOSE EQUIPMENT REDUCE CHANGE OVER TIME NUMBER OF FLEXIBLE PROCESSES/PEOPLE CROSS TRAINING FLEXIBLE THINKING


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