Clicks from ChooseHealthDE.com to Healthcare.gov There were 28,177 clicks from ChooseHealthDE.com to Healthcare.gov and 5,281 (19%) of those were from visitors driven to the site from interactive media placements. ChooseHealthDE.com Healthcare.gov
Total Traffic to ChooseHealthDE.com When paid media and search media campaigns ran, traffic to ChooseHealthDE.com increased significantly. o From July 2013 to January 2104, paid media drove 42% of all traffic to the site. o From July 2013 to January 2104, paid search drove 11% of all traffic to the site.
Media Plan Overview Emphasis on: Young Invincibles Kent and Sussex Counties
Traditional Media Outlets Television (Cable and Network) Radio (English/Spanish) Billboards Print ads (English/Spanish)
Non-traditional Media Tactics Door hangers (English/Spanish) o Households with residents between the ages of 18-34 in Kent and Sussex Counties o Total number of households: 88,603 Movie theatres o Locations: New Castle, Kent, Sussex Counties Door hanger
Digital Media Tactics Search (Google and Bing) Facebook (Promoted posts) Twitter (Promoted posts) YouTube Yahoo Sports Hulu Streaming Radio (Pandora and iheartradio) Refuel (video gaming) FacebookPromoted post