1. Welcome

2. North East & Yorkshire Conference 16 November 2018 Blackwell Grange

3. Andy Shaw Director of Volunteering and Business Delivery

4. Topics
Our new Mission, Vision and Values
Strategic Plan
Membership

5. Topics Financial Headlines Member & Volunteer Research
Active Wellbeing Week
Current Priorities

6. Our New Mission – What we do…
CSSC provides affordable sports & leisure experiences, and health & wellbeing benefits for public sector employees.

7. Inspiring members to explore new ways to be active and healthy
Our Vision – Why we do it…
Inspiring members to explore new ways to be active and healthy
#ActiveForLife

8. Our Values

13. Membership and Finance
Strategic Plan 2018 – 2021 (draft)
Headlines
Membership and Finance
Aspire to attract and retain 200,000 members by end of 2021
Service
Continually improve our members’ experience
People
Inspire and support our people (volunteers and staff)

14. Financial Performance – Autumn 2018
Membership above target
Continue to invest in national member benefits (increase in some costs)

15. Financial Performance – Autumn 2018
£1m dividend from CSSC Properties to allow for these investment opportunities
Latest membership figures continue to climb (156,016 – Sept 2018)
In a good place but no room for complacency!
In a good place.
Membership income continues to grow – first time in many years exceeded our membership target and income.
Q. What do you think are the key drivers to this?
A. Central benefits plus what you deliver at Regional and Area level.

16. Total Membership

17. Members Overview by Region (2017 v 2018)
18% 6% 4%
10% 7%
11% 9% 8%
65%
-2%

18. Leavers Information Joiners Information Leavers numbers Average
Jan 2017 – Oct 2017
1,075
0.81%
Jan 2018 – Oct 2018
1,544
1.10%
Joiners Information
Jan 2017 – Oct 2017
Joiners Average
Jan 2018 – Oct 2018
Difference
2,665
2,982
+317

19. Member Numbers – End of 2018 Projection

20. Member Numbers – End of 2020 Projection

21. Public Sector (non CS) Membership
Grown from 2,400 members in 2014 to 19,553 in 2018
Councils, schools, NHS

22. Linked Member Numbers Year on Year
Number of Linked Members
Active Members
% of Membership
% Change
2011
541
121,705
0.4%
2012
2,730
118,286
2.3%
1.9%
2013
3,115
115,986
2.7%
2014
3,603
116,180
3.1%
2015
4,128
119,241
3.5%
2016
4,313
121,779
0.1%
2017
5,512
141,092
3.9%
2018 (October)
6,613
157,289
4.2%
0.3%
Total Number of Qualifying Members with Linked Members:
5,625

23. Linked Members by Age Group
41,947
38,164
32,754
14,598
Total Members
17,312
7,940
3,624
950
Minimum Age of Linked Members:
18 (10 Members)
Maximum Age of Linked Members:
92 (3 Members)

24. Linked Members by Region

25. Gathered feedback is being used to inform the future direction of CSSC
Member & Volunteer Research
Gathered feedback is being used to inform the future direction of CSSC

26. Brand Research Informing the Digital Service Programme
Sample Size:
2000
Prospective, New,
Long-term, Cancelled, Volunteers and Staff.
Age Range: years old (Average age of 46)

27. Favourite Spare Time Activities
#Sociable
#Adventurer
#Achiever
Going to the cinema
Reading
Exercise classes (e.g. Yoga, Pilates)
Days out to e.g. theme parks, zoos
Exercise classes (e.g. Yoga, Pilates)
Gym
Listening to music
Visiting historical sites
Travelling
Doing arts and crafts
Sporting activities
Doing
arts & crafts
Shopping
Going to culture events
Going to the theatre
Cooking
Walking

28. Top 5 CSSC Activities

29. Members’ Perception of CSSC
Members have a very positive perception of CSSC and consider it to be an active, social and fun brand
Have met lots of lovely people and there are lots of activities/taster days etc. available
Active, adventurous & fun.
Social
Sociable, supportive and active.
Active
Active, social and fitness.
Helpful
Inclusive
Sporty
Modern
Affordable
Value for money
Fun
Most of the activities encourage a healthy lifestyle, supporting a range of activities for a range of abilities throughout the country
Additional
attributes:

30. Suggestions for Improvement
A CSSC Mobile Application
Instant Savings
Disabled Services
More Family-Friendly Activities
More Locations
A Wider Range of Activities
Collaboration with Local Communities
Website Navigation and Content

31. Using the Web
Respondents were regular users of technology, accessing the web via their mobile devices predominantly. They were frequent social media users who use the Internet to shop and browse.
Digitally Engaged
• 97% of respondents use digital technology on a daily basis
• 80% spend their evenings using the Internet or apps
Mobile
First
• 73% use mobile phones to access the Internet
• 53% use tablets to access the Internet
• 48% use laptops to access the Internet

32. Use of Membership
According to respondents, Cinema tickets is the most used part of the CSSC site. A high number make monthly purchases via the site. The feedback indicates that users do not use the broad range of the benefits that their membership offers.
Consumer Benefits
• 68% use their membership for discounted cinema tickets
• 61% use savings and discounts
• 50% have used 3-5 benefits
Monthly Purchases
• 45% make monthly purchases from the CSSC website
• 32% make quarterly purchases from the CSSC website
• 66% have discovered benefits on the website that they weren’t looking for

33. Active Wellbeing Week Ran from 2 – 6 July
Partnered with CS Employee Policy (CSEP)
Supported one of the Civil Service’s strategic aims ‘Create a working environment that promotes physical activity’

34. Active Wellbeing Week
There were lots of opportunities to get involved:
Make a pledge to be in with a chance to win a prize for you and your team.
3 regional events:
London – Parliament Street (5 July)
Edinburgh – Victoria Quays (4 July)
Cardiff – Cathays Park (3 July)

35. Current Priorities
Achieve our membership recruitment & retention targets – 154,400 members; achieve retention of 9%
Developing & delivering new Strategic Plan
CSSC to become self-financing from 2020 onwards
Continue to invest in member benefits, service and CSSC’s future

36. Current Priorities Deliver the Digital Service Programme
Continuing to support you in what you do
Create a legacy from the Active Wellbeing Week
Bring CSSC closer to the Civil Service

37. And finally ……. ……… thanks for all YOU do!