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Chapter 9.

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Presentation on theme: "Chapter 9."— Presentation transcript:

1 Chapter 9

2 Chapter 9 Strategic Management Model
Long-term Objectives Performance Measure Action Plan Resources Needed Evaluation Timetable Responsibility Accountability Rational Strengths and Weakness Analysis of Core Competencies Functional analysis Financial position Visioning competencies Physical assets Structure Production Service Branding Short-term Objectives Evaluation

3 Conceptual Map of the Structure Construct
Action Analysis Implementation A framework for analysis of core competencies Firm Structure Aligning CM and CC Strengths and weaknesses analysis

4 Competency Model of the Hospitality Enterprise
Peripheral Competencies Human Resource Systems Financial Management Systems Environment Scanning Systems Business Development Systems Core Competencies Business Operating Systems Production Systems The Product/Service Transaction P S Cultural and Behavioral Systems Sales & Marketing Systems Exchange Processes

5 Resources and Capabilities Model of the Hospitality Enterprise
Competitive Method A Sample list of core competencies for competitive advantage Superior execution Quality control Behavioral performance skills Service training programs Information exchange skills Transaction cost efficiencies Speed of transaction Employee competency Workflow uncertainty management Management competency S P Exchange Processes

6 The System Model of Product
Feedback loop Input Output Transformation processes Raw materials Capital Labor Demand Functional capabilities Equipment Information Quality products Convenience Timing Price/value Production systems Quality control systems Production management systems Process improvement systems Maintenance systems Engineering systems Storage and inventory control systems Product distribution and handling

7 Organizational Structure Formalization
Standardization Policies chart Procedures Rules Performance reviews channels Controls systems Resource allocation systems Employee handbooks Policy manuals Operating instructions Communication Management info Budgets

8 Organizational Structure Centralization
Locus of control Power Authority Accountability

9 Organizational Structure Complexity
Number of occupational specialties Number of different functional areas Number of positions Number of distribution channels Number of segments competing in Number of levels of customer service Geographic dispersion Divisional integration Matrix structure

10 Organizational Structure Configuration
Locus of decision making Corporate Divisional Unit Stratification Delegation Power Control Responsibility Accountability

11 Organizational Structure Flexibility
Core Processes of Transformation in Service Delivery


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