1. 10. Developing effective pitches
Marketplace for Nutritious Foods Investment Readiness training for Businesses within the CoP
10. Developing effective pitches
November 2018
Author : Intellecap

2. Common Pitch Deck pitfalls
Bad Design 01
Claiming you have no competitors 02
Failing to establish your own credentials 03
Underestimating the
importance of storytelling 04
Too many slides = Bad 05
No clear call to action 06

3. Common Pitch Deck pitfalls
The importance of good design:

4. 01 08 02 07 03 06 04 05 Aesthetics & Visual Appeal Not too wordy
Pitch Deck pointers
Aesthetics & Visual Appeal 01
Not too wordy
Proofread 08 02
Not too many technical details
KISS (keep it simple stupid) 07 03 06 04
No Jargon
Include Photos 05
Keep to reasonable size

5. Pitch Deck Components SLIDE 6 SLIDE 5 SLIDE 4 SLIDE 3 SLIDE 2 SLIDE 1
The problem / gap in the market
SLIDE 1
SLIDE 2
SLIDE 3
SLIDE 4
SLIDE 5
SLIDE 6
Market Opportunity
Company Overview
Your products / services
Business Model
Progress so far
SLIDE 0
Slide 0: Introduction Slide
Company Name with Logo (picture)
Contact Details
Date (MMYY)
Slide 1: The Problem / Current Scenario
Problems:
Explain the nature and quantum of loss/problem. Major issues.
Use Chart/Statistics/Pictures to explain the same.
Current Solutions:
Who is currently catering to these problems?
What is the gap in these offerings?
Slide 2: Market size/potential.
Use existing solution provider’s name/offerings.
Demand of quality/better/improved services to address these gaps.
Slide 3: Company Overview
Brief about company offerings and how it addresses the aforesaid gaps.
Clearly cite our target customers for your business offerings.
Vision/Mission/Objective
Slide 4: Products / Services (Please use pictures wherever possible)
Products:
No. of products
Purpose/uses of these products
Pricing
Services:
Various service offerings
Slide 5: Business Model
Revenue streams
Cost structure
Implementation / execution strategy
Slide 6: Progress So Far
Pilots done / milestones achieved.
Number of customers served till date/products sold till date.
Key clients serviced till date.
Pictures of operations/camps/ etc.
Progress made on product development if any.
Team size
Introduction

6. Pitch Deck Components SLIDE 8 SLIDE 9 SLIDE 10 SLIDE 11 SLIDE 12
Scale-Up Plan
SLIDE 8
SLIDE 9
SLIDE 10
SLIDE 11
SLIDE 12
SLIDE 6
Revenue breakdown/ Unit Economics
Financials
Funding Requirement
Risks & Challenges
Contact Slide
SLIDE 13
SLIDE 7
Pitch Deck Components
Slide 7: Strong Management and Advisory Team (Add picture of team members)
Core management team profiles.
Name
Brief about each personnel
Educational Qualifications
Current team size and future hiring expectations
Advisory Team profiles (if any).
Current engagement.
Brief about each personnel and mention names of other companies he advises/advised in the past.
Slide 8: Scale up plan
Expansion of service/product offerings
Phase by scale up plan
Slide 9: Unit Economics / Revenue Breakdown (In tabular format)
Slide 10: Financials
Financial Projections and Funding Requirements: In a table format
Promoter’s Money into Business
Slide 11: Funding Requirements
Funding Instrument
Use of Funds
Expected valuation*
 Slide 12 : Challenges / Risk and Mitigations
Slide 13: Thank You Slide
Promoter’s ID/ Contact Details
Team

7. Pitch Deck Template

8. Company Name with Logo (or picture)
Contact Details
Date (MM/YY)

9. The Problem / Current State of XXX
Current Solutions/Status Quo
Who is currently catering to these problems?
What is the gap in these offerings?
-Use existing solution provider’s name/offerings.
Demand of quality/better/improved services to address these gaps.
Problems
Explain the nature and quantum of loss/problem. Major issues.
Use Chart/Statistics/Pictures to explain the same.

10. The Problem (EXAMPLE)

11. Market Opportunity TAM,SAM,SOM Estimates
Potential Market size of the problem / solution
TAM,SAM,SOM Estimates
Global Perspective
Use multiple geographies if your product / solution is international

12. Market Opportunity (EXAMPLE)

13. Company Overview
Brief about your company offerings and how it addresses the aforesaid gaps (i.e. your solution)
Vision/Mission/Objective:

14. Company Overview (EXAMPLE)

15. Products / Services (EXAMPLE)

16. Competitive Landscape (EXAMPLE)

17. Business / Revenue Model

18. Current Progress (EXAMPLE)

19. Strong Management Team (EXAMPLE)

20. Scale up plan (EXAMPLE)
Phase
$1.2M
7 facilities replicated in Tanzania or existing facilities expanded
2000 growers earn $500 a year
Phase 1 – 2017
$125,000
1 Processing facility pilot in coastal Kenya
100 growers earn $500 a year 3 2 1
Phase 2 – 2018
$400,000
3 facilities replicate in all Coastal counties in Kenya
500 growers earn $500 a year

21. Financial Projections (EXAMPLE)

22. Funding Requirements/ Your Ask
If asking for Money
Otherwise ask for:
Promoter’s Money into Business 1
Advice 1
Capital Requirements 2
Connections (be specific) 2
Detailed usage of Funds 3
Mentorship 3

23. Risks and Challenges (OPTIONAL)
Also include mitigation strategies

24. Impact of your Business / Product / Service
Increase in income
Number of Jobs created
Increased productivity
C02 emissions reduced 04 03 02 01

25. Your name, Email, Phone number, Company website
Thank You
Contact Details:
Your name, , Phone number, Company website

26. THE ELEVATOR PITCH A quick five-line pitch on:
What is your background?
What does your company do?
What pain points does it address?
How are you differentiated from competitors?
How do you make money?
Goal:
Grab enough attention to get a call or meeting.
Mostly used in events, etc. when you meet an investor for the first time.
Important to gauge the situation – sometimes it maybe better to have a memorable conversation with the investor instead, get their card at the event, and send them an with executive summary / investment deck right after.

27. THE ELEVATOR PITCH Ad-Lib
(Company) solves (Problem) by providing (Product/ Service), to help (target market) accomplish (target’s goal).
We achieve this by (Secret Sauce/ Advantage) and make money by (revenue model) we are looking for (investment/ support) to (Use of funds/ objectives).