1. Baseline data collection
Mobile WaCH: Automated SMS
Brian DeRenzi1, Trevor Perrier1, Jennifer Unger2
1 Computer Science Department 2 Department of Obstetrics and Gynecology
Overview
Web Management Console
Key Technology
Web managed automated scalable SMS system.
Motivating Deployment
Study in Nairobi, Kenya evaluating the effect of two-way versus one-way SMS messaging on a pregnant woman’s engagement with the health system.
The Mobile WaCH application is a web application that allows for bi-directional manual messages and prescheduled automated messages
Possible Applications
Messaging
The underlying web application is built to adapt to different projects with a variety of messaging requirements. The system is easily deployable in different countries using a local SMS gateway.
Medication reminders for chronic diseases.
Two-way communication between health facilities.
Public health awareness and notifications.
Research study participant communication.
Non-health contexts (e.g., agriculture, education)
Automated messages can be scheduled relative to:
Client enrolment
Estimated delivery
Next scheduled visit
Actual delivery
Messages can also be contextualized:
Personalized with the woman’s name
Delivered on the requested day of the week at the requested time
Customized based on medical condition
Mobile WaCH: RCT for Maternal Health
Screening for eligibility
Randomization
Control group (n=100)
Usual ANC care
One -Way SMS (n=100)
Weekly motivational SMS text
Baseline data collection
Follow up (2, 10, 24 weeks):
SMS Dialogue (n=100)
Weekly SMS dialogue
SMS access to nurse
Location: Mathare North Health Centre, Nairobi, Kenya
Participants: 300 pregnant women, 100 per treatment group
Timeline: Pre-study pilot in progress, trial begins July 1
Technology: Using a shortcode, women SMS for free
MOBILE WaCH
Antenatal
Care
Facility Delivery
Exclusive Breastfeeding
Family
Planning
Infant
Immunizations
Antepartum
Intrapartum
Postpartum/Neonatal
Reproductive Continuum
“Smart” system – personalization with automation
Culturally appropriate
SMS linked to behavior
Interactive
ANC visits
Infant feeding practices
Delivery
Contraception uptake
Infant immunizations
Retention
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